7 days ago
Brand Manager
St. Croix Hospice
Mendota Heights, MN (Unknown)Full time$90K/yr – $105K/yr
Marketing jobs
2 marketing jobs
Marketing jobs in the US
Marketing jobs in the US
Brand Manager
Mendota Heights, MN (Unknown)
$90K/yr – $105K/yrSenior Level7+ years expFull time
Posted 7 days ago
Job Summary
You will own the brand design function across strategy, campaigns and recruitment experiences, guiding a design team to deliver accessible, high-impact creative while enforcing brand standards and compliance. Key workstreams include brand strategy and messaging, cross-channel campaign execution, and collaboration with Talent Acquisition and internal partners to strengthen the referral and recruitment journey.
- Brand strategy and cross-channel execution
- Team leadership and process optimization
- Collaboration with recruitment and internal stakeholders
Job Description
Responsibilities
- Player-coach leadership: Ability to balance producing day-to-day design content with design team management, that brings good production management, creative judgment, collaboration and brand insight and implementation to the team and department.
- Brand expertise: Strong knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling.
- Audience insight: Solid understanding of audience needs and behavior, and the creative briefing process.
- Fulfill brand strategy and positioning: Maintain clear brand architecture, messaging frameworks, and visual standards that reflect our mission and differentiate our hospice services and employer brand.
- Plan and execute integrated campaigns: Support annual plans and campaigns across paid, owned, and earned channels—including digital, social, web, intranet, email, print, community outreach, and events—to drive awareness, referral growth and recruitment traffic.
- Strengthen the referral and recruitment journey: Align messaging, sales enablement materials, and experiences for referral partners. Support the needs of Talent Acquisition to build employer brand and increase recruitment engagement.
- Lead visual content and storytelling: Translate sensitive topics into meaningful, engaging content across print, web, social, video and internal communications.
- Manage digital brand design: Improve branding and visual representation across tools, materials, and channels while ensuring accessibility and a clear, compassionate, engaging experience.
- Protect brand and compliance: Ensure the design and imagery of tools, materials and messages align with privacy, consent and healthcare marketing standards.
- Manage creative development: Manage creative briefs, reviews and approvals to ensure quality, consistency and timely delivery.
Requirements
- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field, and/or 5-7 years of progressive graphic design experience, including branding, campaign planning, and content development.
- Portfolio of work showcasing knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling; and strong writing and editing skills with an audience-appropriate voice.
- Experience managing vendors or agencies and coordinating multiple stakeholders in a matrixed environment; and comfort working in a fast-growing organization.
- Comfort and experience with managing direct reports, implementing AI or other technology, and producing a high volume of day-to-day production design work.
- High attention to detail, strong project management skills and the ability to manage multiple priorities and deadlines.
- Healthcare, marketing and/or communications experience are a plus, but not required.
- Ability and experience with Microsoft Office Suite, Adobe Creative Suite and PCs required. Experience with Teams, Freshservice and Monday.com optional.
St. Croix Hospice
3.7 Glassdoor
St. Croix Hospice provides hospice services to patients, their families and caregivers across 80-plus branches and 10 states — Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Hospice care provides comfort and quality of life for patients with a terminal diagnosis when a cure is no longer an option. The expert St. Croix Hospice team provides specialized care which supports the physical, social, emotional and spiritual needs of hospice patients, carrying out end-of-life wishes with dignity and respect. St. Croix Hospice expertly manages and bring comfort care to end-stage diseases, wherever a patient considers home. The hospice team includes physician services, skilled nursing, hospice aides, social work, spiritual care, bereavement, music therapy, massage therapy, pet therapy and volunteers. Hospice care is covered by Medicare, Medicaid and most private insurance. No St. Croix Hospice patient is denied care based on their inability to pay.
Founded in 2008
St Paul, Minnesota, USA
1.1K employees
70% recommend to a friend
77% CEO approval
Salaries
Posted range
$90K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
17 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Bronwyn Pope
Vice President of Marketing & Communications
At the company for 8 years 8 months
Julie Steele
VP, Talent Acquisition
At the company for 2 years 10 months
Micah Dorfner
Director of Marketing & Communications
At the company for 1 year 10 months
Erica Taylor
Director of Marketing & Communications
At the company for 2 years 4 months
Funding
Last Raise
Private Equity, 13 years ago
Funding History
- Oct 2013Private Equity
Traffic Signals
Monthly Visitors
21.9K
Monthly Google Ads Budget
$18.4K
Traffic Source Mix
Search
31.7%
Direct
45.9%
Referral
5.3%
Social
15.6%
Paid
1.4%
Headcount Trend
Current headcount: ~1.1K
News about St. Croix Hospice
Links
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