9 days ago
Senior Marketing Manager
Bridge
Paramus, NJ (Remote)Full time$115K/yr – $137K/yr
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Senior Marketing Manager
Paramus, NJ (Remote)
$115K/yr – $137K/yrSenior Level6+ years expFull time
Posted 9 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end marketing content ecosystem and campaign execution, from editorial strategy and content operations to website, events, and ABM-driven campaigns.
- Own content engine and editorial calendar
- Lead campaign execution and vendor coordination
Job Description
Responsibilities
- Content Production - Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale. - Direct content support and creative resources to deliver assets on time and on brand. - Partner with Product Marketing on the production of customer stories, sales collateral, and launch content. - Maintain a central content library and ensure version control and brand consistency. Website Management - Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance. - Coordinate with the design/creative agency on UX, design, and landing page creative. - Manage SEO hygiene, site performance, and analytics instrumentation. - Ensure the site stays current, on-brand, and aligned with active campaigns and launches. Events - Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up. - Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution. - Capture, route, and report on event-sourced leads and pipeline. - Measure event ROI and continuously refine the event mix based on performance. Marketing Operations - Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting. - Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages. - Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs. - Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative. - Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops). Campaign Execution & ABM Support - Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life. - Execute campaign setup, QA, launch, and reporting across channels. - Provide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline. Vendor Coordination - Act as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors. - Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track. - Maintain vendor relationships and ensure work meets quality and brand standards.
Requirements
- 6+ years in marketing, ideally in a B2B or technology environment, spanning both program/creative execution and marketing operations.
- Comfortable owning a marketing automation/CRM platform (we currently use HubSpot): building lists, segmenting audiences, automation, and reporting. This is an important part of the role, but we’re hiring a rounded marketer, not a pure martech specialist.
- Strong content instincts and the ability to manage production across writers, designers, and freelancers.
- Hands-on experience with website/CMS management.
- Proven track record managing events end to end, including logistics and budgets.
- Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
- Experience coordinating external agencies, freelancers, and vendors.
- A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch
- Experience evaluating, migrating, or standing up a new CRM or marketing automation platform.
- Platform certifications (e.g., HubSpot, Marketo, Salesforce).
Benefits
- Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
- Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
- Savings & Retirement — 401(k) with company match to help you build long-term financial security.
- Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
- Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.
- Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.
Bridge
BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. BRIDGE makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count. Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted BRIDGE to build real-world custom audiences and hyper-engaged campaigns across all platforms.
Traffic Signals
Monthly Visitors
22.7K
Monthly Google Ads Budget
$55.6K
Traffic Source Mix
Search
43.9%
Direct
41.1%
Referral
8.4%
Social
5.3%
Paid
1.1%
Headcount Trend
Current headcount: ~138
Marketing Team
Marketing Team Size
9 (7% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
Marketing Leadership
Cletus McKeown
SVP of Marketing & Growth
At the company for 1 year 4 months
Lauren Jones Gomez
Vice President Marketing
At the company for 4 years 2 months
Carson Didericksen
Director of Digital Marketing
At the company for 3 years 4 months
Josh Gracia
Director of Digital Marketing
At the company for 2 years 7 months