3 days ago
Marketing Specialist - Solect Energy
New England Women in Energy and the Environment (NEWIEE)
Hopkinton, MA (On-site)Other$80K/yr – $108K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Specialist - Solect Energy
Hopkinton, MA (On-site)
$80K/yr – $108K/yrMid Level3+ years expOther
Posted 3 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end B2B demand generation campaigns, from planning to optimization, while ensuring high-quality prospect data in Salesforce and enabling content-driven engagement across channels.
- Own multi-channel demand generation strategy and execution
- Develop and optimize data, campaigns, and content to accelerate pipeline
Job Description
Responsibilities
- Plan, execute, and optimize integrated B2B marketing campaigns that generate qualified leads and support business growth.
- Implement demand generation initiatives across multiple marketing channels, including email, social media, paid advertising, industry events, and the company website.
- Measure campaign and program performance, analyze results, and recommend continuous improvements to maximize marketing effectiveness.
- Develop and maintain high-quality prospect data to support business development and demand generation initiatives.
- Continuously improve the accuracy, completeness, and organization of prospect and customer data within Salesforce CRM.
- Create compelling B2B digital marketing content that supports demand generation, customer engagement, thought leadership, and sales enablement.
- Distribute and manage content across multiple channels, including email, social media, and the company and partner websites. This includes customer success stories, sales collateral, and other marketing communications.
- Leverage marketing technology and AI to productively create high quality digital content that simplifies the communication of complex business, policy, and energy topics.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
- Minimum of three (3) years of experience in B2B marketing, sales, marketing operations, or a related field.
- Working knowledge of demand generation strategies and tactics, including email marketing, social media, paid advertising, industry events, websites, and digital content.
- Experience using CRM and marketing technology platforms to develop target audiences, execute campaigns, maintain prospect and customer data, and measure and report campaign performance.
- Strong B2B writing and communication skills, with the ability to translate technical, business, policy, and energy-related concepts into clear and compelling content for diverse audiences.
- Excellent verbal, written, and interpersonal communication skills.
- Strong project management, organizational, and analytical skills, with the ability to manage multiple campaigns, projects, priorities, and deadlines simultaneously.
- Ability to analyze campaign and program performance data, identify trends, and recommend actionable improvements.
- Strong attention to detail, particularly when managing prospect data, campaign audiences, digital content, and marketing performance metrics.
- Ability to work independently while adhering to established marketing priorities, processes, brand standards, and approval requirements.
Preferred
- Proficiency with Microsoft Office applications.
- Experience with Salesforce, Google Analytics, LinkedIn Campaign Manager, and social media management platforms.
- Experience leveraging AI tools to enhance marketing productivity, content development, campaign execution, and performance optimization.
- Experience in renewable energy, clean technology, sustainability, or another technical B2B industry.
Benefits
- medical, dental, vision, short and long-term disability, life insurance, voluntary benefits, family care benefits, employee assistance program, paid time off and bonding leave, paid holidays, 401(k)/RRSP retirement savings plan with employer contribution, and employee referral bonuses.
New England Women in Energy and the Environment (NEWIEE)
NEWIEE aims to harness the passion, intelligence and leadership experience of women to promote and encourage public interest in the energy and environmental sectors. It is the goal of NEWIEE to foster a dynamic and enthusiastic environment for those who care about energy and environmental issues in order to encourage the development of creative solutions to energy and environmental issues.
Traffic Signals
Monthly Visitors
2.7K
Traffic Source Mix
Search
28%
Direct
48.2%
Referral
6%
Social
16.3%
Paid
1.3%
Headcount Trend
Current headcount: ~16
Marketing Team
Marketing Team Size
1 (7% of company)
Median Career Experience
36 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1