Responsibilities

• Leading the discovery and strategy phase for each new client, covering landscape, audience, positioning, and the content plan the team will execute
• Presenting strategic work to clients with clarity and confidence (the AM runs the room, you drive the strategy)
• Reviewing onboarding questionnaires and validating the right strategy direction per client
• Managing and guiding the Social Media Manager on your accounts, reviewing and approving concepts, scripts, and hooks before they move forward
• Assisting the SMM with concept development and scripts when needed, jumping in on the creative when the work needs sharpening
• Providing ongoing strategic oversight through execution, flagging drift, and course-correcting
• Evolving the strategy as the brand and its performance data mature

Requirements

• 5+ years in brand strategy, content strategy, or communications strategy (agency strongly preferred)
• Can build positioning and narrative frameworks that are specific, defensible, and actionable
• Are as comfortable presenting to a founder or CEO as you are briefing a Social Media Manager
• Have real taste and fluency in short-form content, you know a strong concept from a weak one, and can sharpen a script on the spot
• Can lead and develop a Social Media Manager, giving feedback that raises the work without crushing the creative
• Write exceptionally; your decks, frameworks, and briefs are the kind of people actually use
• Have deep knowledge of the content and creator economy, not just theory, but what works
• Have worked with personal brands, D2C, or health and wellness clients
• Can push back on clients diplomatically when their instincts are wrong

Benefits

• A role at the center of how we work, your frameworks shape every engagement
• Work alongside founders on the evolution of our strategic approach
• A diverse client portfolio spanning personal brands, D2C, and wellness