2 months ago
Influencer Relations Associate
DNAM Brands
Beverly Hills, CA (On-site)Full time
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Influencer Relations Associate
Beverly Hills, CA (On-site)
Salary Not AvailableEntry Level1+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own core influencer activity from seeding and gifting to affiliate-driven social commerce, aligning influencer programs with brand storytelling while measuring impact across reach, engagement, and direct sales.
- Build and manage end-to-end gifting campaigns with micro to celebrity talent to secure organic coverage and high-quality UGC.
- Grow creator partnerships through the TikTok Shop affiliate program, driving commission-based sales and product visibility.
- Coordinate cross-functional efforts to integrate influencer content into digital marketing funnels and brand portfolios.
Job Description
Responsibilities
- Influencer Seeding & Gifting (Primary Focus): Own the end-to-end execution of product seeding campaigns. Identify, pitch, and fulfill gifting requests for micro, macro, and celebrity influencers to secure organic coverage and high-quality user-generated content (UGC)
- Social Commerce & Affiliate Management: Actively recruit and manage creators through the TikTok Affiliate program (TikTok Shop) to drive commission-based sales and increase product visibility on the FYP
- Relationship Management: Source, vet, and build an active roster of diverse influencers, content creators, and stylists that align with the distinct identities of our brand portfolio (from streetwear legacy like Von Dutch to Allbirds)
- E-commerce & ROI Alignment: Track, measure, and analyze the success of gifting, affiliate, and platform campaigns using e-commerce metrics (affiliate links, TikTok Shop sales, promo codes, reach, engagement, and conversion rates)
- Logistics & Inventory Management: Oversee the day-to-day operations of gifting inventory, tracking outbound shipments, and ensuring a premium unboxing experience for talent
- Collaboration: Partner closely with internal social media, paid media, and e-commerce teams to ensure influencer content seamlessly integrates into our digital marketing funnels
Requirements
- Experience: 1–3 years of dedicated experience in Influencer Marketing, Social Commerce, or Digital Public Relations, specifically within the fashion apparel, footwear, or e-commerce industries
- Affiliate & Tech Savvy: Proven familiarity with running campaigns via creator marketplaces like TRYBE and managing partnerships within the TikTok Affiliate / TikTok Shop ecosystem, META Strategies and "WHITE LISTING"
- E-Commerce Alignment: Strong understanding of how influencer marketing integrates with DTC platforms
- Communication Skills: Excellent written and verbal communication. You know how to craft a compelling, personalized pitch email or social DM that catches a creator’s or agent's attention
- Organizational Skills: Exceptionally organized with the ability to manage high volumes of inventory, creator communication, and campaign tracking across multiple distinct brands simultaneously
- Skills: Existing relationships or an established network with fashion, lifestyle, and streetwear influencers/stylists
- Skills: Strong understanding of TikTok Shop's shifting algorithms and creators who excel at video shopping/live streaming
Preferred
- Existing relationships or an established network with fashion, lifestyle, and streetwear influencers/stylists
- Strong understanding of TikTok Shop's shifting algorithms and creators who excel at video shopping/live streaming
DNAM Brands
DNAM Brands is a global fashion group specializing in end-to-end manufacturing, brand licensing, e-commerce, and distribution. The company operates across multiple categories including activewear, childrenswear, hats, swimwear, bags, luggage, shoes, and other small goods, serving a diverse portfolio of iconic and emerging brands.Its portfolio includes Clergerie Paris, Ed Hardy, Von Dutch, Valentino Orlandi, Kendall + Kylie, Badgley Mischka, Trina Turk, Gilda Paris, Natasia Swim, West Coast Blends, Forever USA, Spyzone Exchange, and J. Dawt.DNAM recently announced Von Dutch as its newest venture, reintroducing the energy and attitude of the 2000s for today’s generation. From global contract management and retail operations to manufacturing, production, and accounting, DNAM provides full support across every stage of the fashion supply chain.With offices in Beverly Hills, Madrid, Paris, London, Dongguan, and New York, DNAM continues to push innovation, quality, and growth throughout the international fashion industry.
Headcount Trend
Current headcount: ~28
Marketing Team
Marketing Team Size
1 (4% of company)