Own MECCC’s social media and event programs, driving strategy, execution, and cross‑department collaboration to raise visibility and engagement with diverse patient populations.

Lead strategy, publishing, analytics, and governance for social media
Plan and manage academic, scientific, and community events
Coordinate with senior leaders and teams to produce accessible, evidence‑based content

Job Description

Responsibilities

Develop and manage MECCC’s social media strategy to strengthen visibility and reputation as a leading NCI‑designated Comprehensive Cancer Center. Implement annual and quarterly social media strategy aligned with organizational objectives (patient acquisition, education, community outreach, provider recruitment, brand awareness).
Manage day-to-day social media publishing across platforms, including content calendar, copywriting, creative briefs, and scheduling
Maintain an editorial calendar and oversee content planning, scheduling, and execution.
Coordinate with Subject Matter Experts to create and curate accurate, accessible, evidence-based content (posts, carousels, short video/Reels, stories, live sessions) tailored to patient populations and platform best practices. Ensure accessibility (alt text, captioning, plain-language) and inclusive messaging for diverse audiences.
Maintain and update social media policy and platform governance; monitor sentiment, escalate negative issues per protocol, and ensure timely responses to comments.
Track performance metrics and analytics, e.g., engagement reach, follower growth, referral traffic, conversions, cost per acquisition. Prepare reports and recommendations to inform strategy.
Stay current on healthcare trends, social platform features, digital health regulations, and competitive activity.
Develop event strategy and annual calendar aligned with center priorities (awareness months, patient engagement, community outreach, fundraising, MECCC internal events).
Plan and execute academic, scientific, and institutional events including symposia, lectures, community outreach programs, donor events, and signature Cancer Center initiatives.
Oversee event marketing support in collaboration with Montefiore Einstein marketing: promotional timelines, program printing, social media coordination, and onsite materials.

Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
3–5 years of progressively responsible experience in communications, digital media, and/or event planning.
Demonstrated excellence in writing, editing, and content strategy.
Experience managing social media platforms and using analytics tools.
Strong project management, organizational, and interpersonal skills.

Preferred

Experience in academic medicine, healthcare systems, research institutions, or oncology settings.
Familiarity with academic branding standards and institutional review processes.
Experience supporting large‑scale academic or scientific events.
Knowledge of accessibility standards, inclusive communications, and health literacy principles.

Albert Einstein College of Medicine

3.9 Glassdoor

Albert Einstein College of Medicine is one of the nation's premier centers for research, medical education and clinical investigation. During the 2024-25 academic year, Einstein is home to 712 M.D. students, 226 Ph.D. students, 112 students in the combined M.D./Ph.D. program, and approximately 250 postdoctoral research fellows. The College of Medicine has more than 2,000 full-time faculty members located on the main campus and at its clinical affiliates. In 2024, Einstein received more than $192 million in awards from the National Institutes of Health. This includes the funding of major research centers at Einstein in cancer, aging, intellectual development disorders, diabetes, clinical and translational research, liver disease, and AIDS. Other areas where the College of Medicine is concentrating its efforts include developmental brain research, neuroscience, cardiac disease, and initiatives to reduce and eliminate ethnic and racial health disparities. Its partnership with Montefiore, the University Hospital and academic medical center for Einstein, advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. For more information, please visit einsteinmed.edu, follow us on Twitter, Facebook, Instagram, LinkedIn, and view us on YouTube.

Founded in 1953

Bronx, New York, USA

3.5K employees (35 in marketing)

einsteinmed.edu

78% recommend to a friend

92% CEO approval

Traffic Signals

Monthly Visitors

233K

Traffic Source Mix

51.5%

Direct

39.3%

Referral

7.6%

Social

0.8%

Paid

0.6%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size

24 (1% of company)

Median Tenure

5.4 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$91.3M

Last Raise

$18M

Grant, 5 months ago

Funding History

Oct 2025
Grant • $18M
Sep 2024
Grant
Sep 2024
Grant • $14M

Recent News

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Oct 6, 2025 • geneonline.com

Albert Einstein College of Medicine Secures $18 Million NIH Grant to Enhance Treatments for Severe Mental Illness

Oct 6, 2025 • BIOENGINEER.ORG

Albert Einstein College of Medicine Awarded $18 Million NIH Grant to Improve Treatment for Serious Mental Illness

Oct 6, 2025 • PR Newswire

Responsibilities

Develop and manage MECCC’s social media strategy to strengthen visibility and reputation as a leading NCI‑designated Comprehensive Cancer Center. Implement annual and quarterly social media strategy aligned with organizational objectives (patient acquisition, education, community outreach, provider recruitment, brand awareness).
Manage day-to-day social media publishing across platforms, including content calendar, copywriting, creative briefs, and scheduling
Maintain an editorial calendar and oversee content planning, scheduling, and execution.
Coordinate with Subject Matter Experts to create and curate accurate, accessible, evidence-based content (posts, carousels, short video/Reels, stories, live sessions) tailored to patient populations and platform best practices. Ensure accessibility (alt text, captioning, plain-language) and inclusive messaging for diverse audiences.
Maintain and update social media policy and platform governance; monitor sentiment, escalate negative issues per protocol, and ensure timely responses to comments.
Track performance metrics and analytics, e.g., engagement reach, follower growth, referral traffic, conversions, cost per acquisition. Prepare reports and recommendations to inform strategy.
Stay current on healthcare trends, social platform features, digital health regulations, and competitive activity.
Develop event strategy and annual calendar aligned with center priorities (awareness months, patient engagement, community outreach, fundraising, MECCC internal events).
Plan and execute academic, scientific, and institutional events including symposia, lectures, community outreach programs, donor events, and signature Cancer Center initiatives.
Oversee event marketing support in collaboration with Montefiore Einstein marketing: promotional timelines, program printing, social media coordination, and onsite materials.

Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
3–5 years of progressively responsible experience in communications, digital media, and/or event planning.
Demonstrated excellence in writing, editing, and content strategy.
Experience managing social media platforms and using analytics tools.
Strong project management, organizational, and interpersonal skills.

Preferred

Experience in academic medicine, healthcare systems, research institutions, or oncology settings.
Familiarity with academic branding standards and institutional review processes.
Experience supporting large‑scale academic or scientific events.
Knowledge of accessibility standards, inclusive communications, and health literacy principles.