Responsibilities

• The Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of Tanger’s email and SMS channels.
• This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content within the Email Service Provider (ESP) and SMS platform.
• Operating as both a channel owner and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized.
• The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to deliver scalable, data driven customer communications that support engagement, traffic, and revenue growth while maintaining platform health, content accuracy and deliverability.
• Email Programming & Automation: Own the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including: Triggered and event‑based programs; Multi‑step customer journeys and workflows; Behavioral, transactional, and lifecycle automations.
• Build and maintain dynamic email content using: HTML and ESP‑native templating tools; Conditional logic based on customer attributes, behaviors, and preferences; Personalization tokens, dynamic content blocks, and modular templates
• Develop and manage audience segmentation logic, including: Behavioral, transactional, and engagement‑based segments; Suppression logic and frequency controls; Testing segments to validate accuracy prior to deployment
• Partner with Marketing, Loyalty, and Technology teams to: Translate business and customer requirements into executable email logic; Implement data integrations, field mappings, and data hygiene best practices; Troubleshoot data, rendering, or automation issues impacting campaigns
• Own automation QA and monitoring, ensuring: Journeys fire correctly based on triggers and conditions; Content, links, and personalization render accurately; Ongoing validation of long‑running programs
• Document email programs, templates, and logic to support: Program scalability; Knowledge transfer and operational continuity; Faster onboarding of future team members or vendors

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management
• Hands‑on experience with enterprise‑level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)
• Demonstrated experience with segmentation, automations, testing, and performance optimization

Preferred

• Experience in retail, consumer, loyalty, or multi-location businesses
• Experience supporting ESP migrations or major platform enhancements
• Working knowledge of HTML for email marketing

Benefits

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits