4 months ago
Public Relations and Marketing Strategist
Utah Transit Authority
Salt Lake City, UT (On-site)Full time
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Public Relations and Marketing Strategist
Salt Lake City, UT (On-site)
Salary Not AvailableMid Level6+ years expFull time
Posted 4 months ago
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Job Summary
Oversee multi-agency transit communications and education programs, with project management from concept to delivery.
- Must-have: six years in communications planning and project management.
- Strong signal: government/public-sector or multi-agency collaboration experience preferred.
- Broad role: eat-to-execute, brand-aligned materials across departments and audiences.
Job Description
Responsibilities
- Collaborate with Utah Transit Authority (UTA) departments and members of the Communications & Marketing Office (CMO) team to develop and implement multi-tactical communication plans.
- Collaborate and strategize with other departments, business units, and local, regional, and national transportation groups to develop marketing and transit education programs, events, and activities for disseminating information to riders, employees, stakeholders, and the public.
- Suggest, visualize, and write a variety of communication pieces to support the strategy, including plans, briefs, FAQs, fact sheets, brochures/flyers, website content, ad copy, posters, social media content, scripts, emails, presentations, newsletter articles, media releases, stories, and other communications materials for internal and external audiences.
- Serve as a project manager who ensures execution of the plan from start to finish with accuracy, quality, relevance, and timeliness.
- Produce materials, assemble teams, conduct meetings, coordinate approvals, follow writing and brand guidelines, and adhere to deadlines.
- Enjoy following a process and remain flexible with consistent change.
- Measure and make data-driven and fiscally responsible decisions.
- Ensure strategy, tactics, messages, and content are aligned with UTA brand and agency’s overall strategic initiatives.
- Serve as a collaborator, listener, adviser, executor, quality assurer, and visionary for multiagency communications needs.
Requirements
- Six years related work experience with demonstrated competency in communications planning and project management, public and media relations, advertising and marketing, written and oral communications, research and evaluation, and/or social media.
- Bachelor's Degree in Public Relations, Advertising, Marketing, Journalism, Communications, or related field. In lieu of a degree, 4 additional years of applicable experience will be considered.
- In lieu of a degree, 4 additional years of applicable experience will be considered.
- OR - An equivalent combination of relevant education and experience.
- UTA reserves the right to determine the equivalencies of education and experience.
Preferred
- Preference will be given to candidates with professional communications experience for government, public involvement, community engagement, public process, or infrastructure planning projects.
Benefits
- Health, dental, vision, life/AD&D, short-term and long-term disability insurance, with Flexible Spending and Dependent Care accounts. Choice between Traditional Co-Pay or High Deductible Health Plans for medical coverage. HSA with company match available to employees enrolled in the HDHP. Benefit plans include coverage for domestic partners (eligibility affidavit required for coverage).
- Onsite Health and Wellness Clinics for medical care at no cost to employees, spouses, domestic partners, and dependent children.
- 22 days of accrued paid time off (13 vacation days and 9 sick days), which increases with tenure at UTA.
- 10 paid holidays and two paid (2) floating holidays per year.
- Retirement options - Pension Plan with 5-year vesting schedule and 457 Contribution Plan, available for immediate contributions and company matching.
- Generous tuition reimbursement for higher education, available for any higher education degree (bachelor, master, or PHD). Course of study must be approved prior to enrollment.
- Training, development, and career advancement opportunities.
- Paid parental leave for birth, adoption, and child placement (after 12 months of employment).
- Free transit passes for employees, their spouses, and their dependent children.
- Employee assistance program – includes counseling, legal services, financial planning, etc.
- UTA Well – a comprehensive wellness program designed to support employees and dependents in their health and wellness goals.
- Free on-site fitness facilities and discounted membership to VASA Fitness and EoS Fitness.
- Discounted cell phone plans with T-Mobile and AT&T.
- Pet insurance plan options (tailored plan coverage based on pet’s health and needs).
Utah Transit Authority
Utah Transit Authority is a multimodal public transportation agency serving six counties and over 80 cities along the Wasatch Front.
Traffic Signals
Monthly Visitors
887.3K
Traffic Source Mix
Search
50.8%
Direct
40.3%
Referral
7.7%
Social
0.7%
Paid
0.3%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
30 (2% of company)
Median Career Experience
12 years
Median Tenure
4.3 years