3 months ago
Digital Marketing Manager
Mirakl
Boston, MA (Hybrid)Full time$105K/yr – $123K/yr
Marketing jobs
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Digital Marketing Manager
Boston, MA (Hybrid)
$105K/yr – $123K/yrSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive end-to-end digital advertising and channel distribution for Mirakl’s demand-gen programs across LinkedIn, Google Ads, Meta, and more, with data-driven optimization and cross-functional alignment.
- Must-have: 5+ years in digital marketing and program management
- Standout: strong cross-channel ad ops with Hubspot/Salesforce/6Sense and AI tooling
- Standout: collaboration with content, product marketing, and sales to align campaigns
Job Description
Responsibilities
- Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
- Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
- Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
- Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
- Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
- Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
- Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
- Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
- Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
- Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
Requirements
- Bachelor's Degree in marketing, communications, or related field
- 5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
- Proven success in marketing programs and project management
- Ability to work in a fast-paced environment with multiple stakeholders
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Detail oriented individual that takes initiative to define and improve processes
- Working knowledge of marketing automation, CRM, and advertising platforms
- Hubspot, Salesforce, & 6Sense experience a plus
- Canva, video editing tool, or other creative experience a plus
- Experience with marketing reporting
- Proven history of using AI to optimize and launch campaigns
- Ability to travel when necessary; Periodic international travel required (Paris)
Benefits
- wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO.
Mirakl
4.2 Glassdoor
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
Founded in 2012
Paris, Île-de-France, FRA
859 employees (71 in marketing)
82% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
173.7K
Monthly Google Ads Budget
$35.7K
Traffic Source Mix
Search
40%
Direct
47.5%
Referral
9.3%
Social
1.8%
Paid
1.2%
Headcount Trend
Current headcount: ~859
Marketing Team
Marketing Team Size
58 (7% of company)
Funding
Total Funding
$1.1B
Last Raise
$110.1M
Debt Financing, 3 years ago
Funding History
- Aug 2023Debt Financing • $110.1M
- Sep 2021Series E • $555M
- Sep 2020Series D • $300M