marketing strategy development to drive market share gain across all segments and products, closely partnering with sales, service and clinical affairs to deliver initiatives and campaigns to accelerate growth.
Increase market growth by developing a marketing plan and activities for specific products and product lines in collaboration with sales business units marketing leads.
Leading, establishing, enhancing, and distinguishing product placement and product positioning.
Oversees market research, monitors competitive activity, identifies customer needs and establishes pricing strategies. This includes market modelling, analysis of key metrics, forecasting across sales and product management, market surveys, and customer trends.
Provides strategic direction, development and implementation of integrated strategies encompassing advertising, promotions, and working in conjunction with Marketing for collateral creation and management.
Directly lead the Product (ABL, TC, Service, AQURE) and Inside Sales teams (dotted line), targeting to achieve functional key performance indicators.
Run company communications and advertising, sales promotion program and product training in accordance with MAPSS and lead local MAPSS training/education, and compliance.
Manages resources and budget for all programs with proactive communication and problem-solving.

Bachelor’s degree in business, Marketing or STEM. MBA a plus.
10+ Years Marketing Experience in medical diagnostics experience.
Experience in digital transformation and innovation, IoT and medical device, setting multi-year upstream Marketing strategy, launching new products, being responsible for execution of downstream activities, and working with CRM, ERP, and Qualtrics
Demonstrated success in driving business growth through developing and implementing marketing plans, implementing major product launches and handling ongoing marketing programs, and able to condense diverse, complex technologies and concepts into business messaging.
Possess strong interpersonal and influencing skills, project management skills, a sense of urgency, a customer focused approach, adaptive to change, and an ability to lead without authority.
Experience in leading teams successfully and producing results in metric/ data driven environment.
Travel estimate 30%
Is able to lift or maneuver 40 lbs.

comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This position is eligible for a remote work arrangement in which you can work remotely from your home.