13 days ago
Marketing - Channel Marketing Specialist
Goodai Global USA Inc.
Irvine, CA (On-site)Full time$60K/yr – $70K/yr
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Marketing - Channel Marketing Specialist
Irvine, CA (On-site)
$60K/yr – $70K/yrMid Level3+ years expFull time
Posted 13 days ago
Top 1% of applicants do these two things.
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Job Summary
Owns retail channel execution and trade marketing workflows, coordinating promotions, media, analytics, and cross-functional alignment to drive sell-through.
- Owns coordination of promotions across key retail partners and media activations.
- Tracks trade spend ROI and prepares performance reports.
Job Description
Responsibilities
- - Retail Channel Execution
- - Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
- - Coordinate in-store promotions, endcaps, and secondary placements
- - Assist in promotional calendars and ensure timely execution
- - Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
- - Trade Marketing & Promotion Support
- - Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
- - Support retailer line reviews with marketing decks and performance insights
- - Coordinate promotional forecasting with Sales and Operations teams
- - Assist in monitoring trade spend ROI and effectiveness
Requirements
- - Bachelor's degree in Marketing, Business, or related field
- - 1-3 years experience in channel marketing, trade marketing, or retail marketing
- - Experience in Beauty, Skincare, or CPG preferred
- - Strong Excel and reporting skills
- - Experience with retail promotional programs
- - Highly organized with strong project management ability
- - Strong communication and collaboration skills
Preferred
- - Experience working with national retail chains
- - Knowledge of sell-in vs. sell-through dynamics
- - Experience with retail media platforms
- - Familiarity with trade spend management
Benefits
- - 401(K)
- - Group health insurance
- - Paid time off
- - Annual incentive bonus based on performance
- - Employee discount
Goodai Global USA Inc.
Asian Beauty Expert Group
Headcount Trend
Current headcount: ~27
Marketing Team
Marketing Team Size
4 (15% of company)
Marketing Roles Posted (Last 30 Days)
3