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Marketing jobs

1 marketing jobs

2 months ago

Public Information Specialist 2 (Digital Content); Central Office

New York State Office of Mental Health

Albany, NY (Hybrid)Full time$87K/yr – $110K/yr

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New York State Office of Mental Health

Public Information Specialist 2 (Digital Content); Central Office

Albany, NY (Hybrid)

$87K/yr – $110K/yrMid Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the agency’s digital storytelling and social channels, turning video, photography, and content into coordinated campaigns that promote OMH work and recruitment across events, site redesigns, and digital campaigns.

Own video and image production for OMH messaging and recruitment efforts.
Manage social channels and digital assets to support branding and campaigns.
Collaborate with program managers and the NY.Gov Digital Team to shape content strategy and cross-channel campaigns.

Job Description

Updates and manages the agency’s digital content, including video and digital images, and the social media channels used to store these files, ensuring that they are up-to-date and relevant.
Record and edit videos of OMH and Governor's events; still photography for the Public Information Office.
Develop proposals and create videos to promote many different facets of the agency's work, including advancing recovery as a primary component of its mission. Assist in OMH recruitment efforts.
Maintain agency's video equipment with a focus on components that will need replacing/upgrade within two years and identifying additional gear that will assist productions.
Participate in the redesign of the agency’s website working with the NY.Gov Digital Team to develop a new content strategy.
Collaborates with agency program managers to identify, cultivate individuals and subjects to promote the agency's mission.
Educates program areas on how to develop effective video projects, scripts, etc.
Plans, writes, and edits a variety of draft digital materials and prepares the final copy.
Communicates and coordinates with the Cluster Digital Information Officer to collaborate on digital campaigns, development, and implementation of OMH and business systems.
Manages and grows the agency’s video and digital image social media channels on a day-to-day basis to build branding.

Seven years of experience in public relations, social media, and digital communications.
Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectfully.

Employment with New York State offers unmatched benefits, individual support, and career mobility for motivated individuals including: NYS pension and retirement programs; annual cost of living and performance advance increases; comprehensive medical, dental, and vision plans; flexible spending accounts for health and dependent care; paid time off, including thirteen paid holidays per year, and paid personal leave, vacation leave, and sick leave.

New York State Office of Mental Health

The New York State Office of Mental Health (OMH) promotes the mental health and well-being of all New Yorkers. Our mission is to facilitate recovery for young to older adults receiving treatment for serious mental illness, to support children and families in their social and emotional development and early identification of serious emotional disturbances, and to improve the capacity of communities across New York to achieve these goals.New York State has a large, multi-faceted mental health system that serves more than 700,000 individuals each year. OMH operates psychiatric centers across the state, and regulates, certifies, and oversees more than 4,500 programs that are operated by local governments and nonprofit agencies. These programs include various inpatient and outpatient programs, emergency, community support, residential, and family care programs.Interested in working for the New York State Office of Mental Health? Please visit: https://www.omh.ny.gov/omhweb/employment/For questions about mental health services or to find a mental health service provider, call OMH Customer Relations toll-free at 1-800-597-8481.Social Media Use Policy: https://www.ny.gov/social-media-policy

Albany, New York, USA

3K employees

www.omh.ny.gov

Salaries

Posted range

$87K/yr – $110K/yr

Taken straight from the job posting.

See all New York State Office of Mental Health salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

28.6M

Monthly Google Ads Budget

$627.1K

Traffic Source Mix

44.8%

Direct

47.2%

Referral

6.6%

Social

0.5%

Paid

0.7%

Headcount Trend

Current headcount: ~3K

Recent News

New York's top court backs expanding treatment courts

Oct 11, 2025 • Spectrum News 1

State Office of Mental Health plans community sessions in WNY

Oct 4, 2025 • Livingston County News

Tompkins County to host NYS Office of Mental Health for public engagement forums

Oct 2, 2025 • 607 News Now

Links

www.omh.ny.gov

X (Twitter)

Updates and manages the agency’s digital content, including video and digital images, and the social media channels used to store these files, ensuring that they are up-to-date and relevant.
Record and edit videos of OMH and Governor's events; still photography for the Public Information Office.
Develop proposals and create videos to promote many different facets of the agency's work, including advancing recovery as a primary component of its mission. Assist in OMH recruitment efforts.
Maintain agency's video equipment with a focus on components that will need replacing/upgrade within two years and identifying additional gear that will assist productions.
Participate in the redesign of the agency’s website working with the NY.Gov Digital Team to develop a new content strategy.
Collaborates with agency program managers to identify, cultivate individuals and subjects to promote the agency's mission.
Educates program areas on how to develop effective video projects, scripts, etc.
Plans, writes, and edits a variety of draft digital materials and prepares the final copy.
Communicates and coordinates with the Cluster Digital Information Officer to collaborate on digital campaigns, development, and implementation of OMH and business systems.
Manages and grows the agency’s video and digital image social media channels on a day-to-day basis to build branding.

Seven years of experience in public relations, social media, and digital communications.
Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectfully.

Employment with New York State offers unmatched benefits, individual support, and career mobility for motivated individuals including: NYS pension and retirement programs; annual cost of living and performance advance increases; comprehensive medical, dental, and vision plans; flexible spending accounts for health and dependent care; paid time off, including thirteen paid holidays per year, and paid personal leave, vacation leave, and sick leave.