Own and lead copywriting and concept development across multi‑channel campaigns, ensuring brand alignment and on-time delivery while mentoring others.

Manage multiple campaigns under pressure
Lead brainstorms and adapt concepts across mediums

Job Description

Responsibilities

Works in close-knit creative partnership with a designer or art director an art supervisor and assigned creative teams to generate workable concepts and ideas.
Understands and often oversees the implementation of internal review and routing systems; makes revisions to work, identifies problems or inconsistencies, independently solves problems.
Writes clear, persuasive, original copy for the most complex projects - i.e. comes up with original catchphrases, slogans, messages and headlines.
Writes and supervises the writing of all wording in any type of advertising materials, such as (but not limited to) video, radio, print (brochures, print ads, collateral), digital content (websites, microsites, banners, social).
Leads brainstorms of ideas and concepts.
Expertly adapts a concept to all mediums including: print, video, digital and other current and emerging mediums.
Submits ideas (self and teams) and discusses progress with his/her direct supervisor.
Amends, revises or redevelops campaigns in response to feedback from supervisor, upper management and/or clients.
Works on and manages several campaigns at once, under pressure and on tight deadlines.
Proofreads copy to check spelling and grammar.

Requirements

Bachelor’s Degree in Communications, English, Journalism or related field or equivalent experience.
5-7 years of related copywriting experience.
Thorough Knowledge of company products, services, marketing strategies and company editorial standards/practices.
Deep marketing knowledge and writing ability.
An exceptional on-line portfolio showcasing an understanding of the craft of copywriting.
Can be a mix of spec and actual work demonstrating innovative concepts and creative solutions; actual work should be majority of portfolio.
Expert level copywriting skills.
Expert level project management skills; ability to manage multiple complex projects simultaneously.
Ability to work independently, as a team member, and as a team lead.
Expert level concepting skills.

Benefits

Health Insurance : Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

Travelers

4.1 Glassdoor

Travelers provides insurance coverage to protect the things that are important to you – your home, your car, your valuables and your business. We have been around for more than 170 years and have earned a reputation as one of the best property casualty insurers in the industry because we take care of our customers, agents, brokers, communities and each other. Every day, our approximately 30,000 employees and 13,500 independent agents and brokers in the United States, Canada, the United Kingdom and Ireland help provide peace of mind to our customers. Our expertise and focus on innovation have made us an industry leader and the only property casualty company in the Dow Jones Industrial Average. Our history of advancements has propelled our company, and our industry, to deliver higher standards – from writing the first auto and space travel policies to founding the Travelers Institute for public policy and launching a hybrid car discount.By minimizing risk, preventing loss and helping our customers prepare for the unknown, Travelers’ comprehensive products and services enable individuals and businesses to feel confident and secure about the future.Please see our Social Media Guidelines: www.travelers.com/about-travelers/social-media/guidelines.

New York, New York, USA

36K employees (862 in marketing)

www.travelers.com

80% recommend to a friend

89% CEO approval

Traffic Signals

Monthly Visitors

2.8M

Monthly Google Ads Budget

$2.5M

Traffic Source Mix

25.2%

Direct

69%

Referral

4.6%

Social

0.6%

Paid

0.5%

Headcount Trend

Current headcount: ~36.3K

Marketing Team

Marketing Team Size

564 (2% of company)

Median Tenure

21.1 years

Marketing Roles Posted (Last 30 Days)

Recent News

Travelers faces $27 million loss after Alabama fire insurance dispute

Nov 19, 2025 • Insurance Business

Travelers Across America Kick-off Event and Discussion in New Orleans

Nov 10, 2025 • National Trust for Historic Preservation

Travelers core income jumps 53% on underwriting strength

Oct 17, 2025 • Insurance Business America

Responsibilities

Works in close-knit creative partnership with a designer or art director an art supervisor and assigned creative teams to generate workable concepts and ideas.
Understands and often oversees the implementation of internal review and routing systems; makes revisions to work, identifies problems or inconsistencies, independently solves problems.
Writes clear, persuasive, original copy for the most complex projects - i.e. comes up with original catchphrases, slogans, messages and headlines.
Writes and supervises the writing of all wording in any type of advertising materials, such as (but not limited to) video, radio, print (brochures, print ads, collateral), digital content (websites, microsites, banners, social).
Leads brainstorms of ideas and concepts.
Expertly adapts a concept to all mediums including: print, video, digital and other current and emerging mediums.
Submits ideas (self and teams) and discusses progress with his/her direct supervisor.
Amends, revises or redevelops campaigns in response to feedback from supervisor, upper management and/or clients.
Works on and manages several campaigns at once, under pressure and on tight deadlines.
Proofreads copy to check spelling and grammar.

Requirements

Bachelor’s Degree in Communications, English, Journalism or related field or equivalent experience.
5-7 years of related copywriting experience.
Thorough Knowledge of company products, services, marketing strategies and company editorial standards/practices.
Deep marketing knowledge and writing ability.
An exceptional on-line portfolio showcasing an understanding of the craft of copywriting.
Can be a mix of spec and actual work demonstrating innovative concepts and creative solutions; actual work should be majority of portfolio.
Expert level copywriting skills.
Expert level project management skills; ability to manage multiple complex projects simultaneously.
Ability to work independently, as a team member, and as a team lead.
Expert level concepting skills.

Benefits

Health Insurance : Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.