Own the live brand presence for DTC and wholesale through visual merchandising and experiential activations that scale seasonal strategies across accounts.

Visual Merchandising & In-store Activation: develop sell-in materials, fixtures, assets, and standards for seasonal campaigns.
Experiential & Trade Show Support: translate brand leadership into modular live activations and store openings.
Cross-functional Collaboration & Budget Control: align Retail, Sales, Marketing and Creative; manage fixture forecasts and budgets.

Job Description

Responsibilities

Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets. Works closely with Retail Marketing Director to implement seasonal strategies.
Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations.
Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events.
Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs.
Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways.
Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters. Communicate execution plans and budgetary status regularly, to maintain accurate information internally.
Communication: A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative. Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction.
Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives.

Columbia Sportswear Company

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit. Over the last 80 years, Columbia and our family of brands, Sorel, prAna, and Mountain Hardwear, have grown to over 10,000 employees and proudly sell products in over 100 countries. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available around the world, we're proud to be based in the Pacific Northwest where the lush forests, snow-covered mountains, rugged coastline, and wide-open spaces serve as our playground. This is where we hike, fish, hunt, camp, climb, shred, paddle, golf, run, and just enjoy the fresh air with friends. We hope to see you out there.Columbia Sportswear Company (the “Company”) is now using LinkedIn's AI Assistant technology as part of our recruiting process (see LinkedIn’s terms and conditions). This innovative tool helps enhance efficiency, improve candidate matching and streamline the recruitment process. However, to ensure fairness, a member of the Company’s recruiting team will be involved in every step of the recruiting process. By proceeding with my application, I acknowledge I have read and understand my personal information is processed in accordance with the Company's Applicant & Employee Privacy Notice. LinkedIn Terms & Conditions: https://www.linkedin.com/legal/jobs-terms-conditionsCSC Applicant & Employee Privacy Notice: https://www.columbiasportswearcompany.com/privacy-policy

Founded in 1994

Portland, Oregon, USA

7.7K employees (791 in marketing)

www.columbiasportswearcompany.com

Traffic Signals

Monthly Visitors

11.9K

Traffic Source Mix

35.2%

Direct

46.7%

Referral

9.4%

Social

7.4%

Paid

1.2%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size

520 (7% of company)

Median Career Experience

15 years

Median Tenure

5.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Matt Sutton

Senior Vice President, Head of Marketing

At the company for 1 year 11 months

Matt Merriman

VP, Brand Development, Global Partnerships and Licensing

At the company for 16 years

Thomas Miller

Vice President Marketing Operations

At the company for 35 years 8 months

Corey Gray

Head of Product Marketing

At the company for 5 years 11 months

Recent News

Will Columbia Sportswear Company outperform the market - July 2025 Rallies & Low Drawdown Investment Strategies

Oct 14, 2025 • newser.com

Technical signs of recovery in Columbia Sportswear Company - CPI Data & Community Consensus Stock Picks

Oct 14, 2025 • newser.com

Q3 2025 Results Oct 30 — Columbia Sportswear to Release at 4:05 p.m. ET; Call 5:00 p.m. ET

Oct 10, 2025 • Stock Titan

Responsibilities

Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets. Works closely with Retail Marketing Director to implement seasonal strategies.
Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations.
Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events.
Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs.
Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways.
Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters. Communicate execution plans and budgetary status regularly, to maintain accurate information internally.
Communication: A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative. Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction.
Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives.