Own end-to-end influencer, celebrity and talent programs with briefs and creative direction.
Must-have: 3–4+ years in influencer/PR/social agency work (CPG a plus).
Standout: Mentorship and cross-team collaboration to shape campaigns.

Job Description

Responsibilities

Support the team in executing influencer, social and PR plans and day-to-day client activities for well-known CPG brands
Support influencer strategy and manage execution of influencer, celebrity and talent programs from end-to-end, including the creation of plans, talent identification, development of briefs, content review, and creative direction to drive innovative, scroll-stopping content; paid media experience a plus
Support negotiations and contracts for influencers; manage talent with oversight from AS/SAS
Stay on top of what is happening in culture and on social and contribute to creative ideation and program development
Develop in person and virtual event execution logistics, including vendor coordination, run of show document creation, real-time results management, and budget management
Write strong media and consumer materials including persuasive pitches, press releases, fact sheets, spokesperson bios, etc. and have a general understanding of the media landscape and pitching process
Support account management, including leading client calls, developing call recaps, and managing project timelines
Develop program recap reports including performance metrics and key learnings to effectively communicate program impact
Support financial process for client programs including managing budget trackers, billing and invoicing/vendor payments for programs
Conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives
Provide oversight, guidance and mentorship to junior team members, contributing to a positive and collaborative team environment
Oversee media monitoring and provide proactive updates, opportunities, and thoughtful perspective for clients

Requirements

BA/BS Degree in a related field
3-4+ years of experience in influencer, PR and/or social media; agency experience in CPG products, multicultural programming a plus
Strong verbal communication skills and professionalism
Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and proactivity
Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas to the team and client
Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs
Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr and Google Trends a plus

Preferred

paid media experience a plus

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009

Paris, Île-de-France, FRA

3.2K employees (505 in marketing)

mslgroup.com

Traffic Signals

Monthly Visitors

28.9K

Traffic Source Mix

46.1%

Direct

40.5%

Referral

8.5%

Social

3.5%

Paid

1.1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size

386 (12% of company)

Median Career Experience

19.5 years

Median Tenure

6.5 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Ali Brafman Kohut

Director, Talent Acquisition

At the company for 7 years

Kristen N Moore

Talent Acquisition Consultant

At the company for 5 years 2 months

Marketing Leadership

Natasha Vuppuluri

Executive Vice President, Marketing and Communications

At the company for 6 years

Pattie Hallock

SVP Global Consumer Marketing, NY Office Lead

At the company for 29 years 7 months

Ali Brafman Kohut

Director, Talent Acquisition

At the company for 7 years

Recent News

PRCA MENA welcomes global communications network MSL to its membership

Sep 17, 2025 • Zawya.com

Pampers prioritizes emotional storytelling for new campaign, brand ethos

Sep 8, 2025 • Marketing Dive

Allison Worldwide, Stagwell nabs MSL APAC CEO to lead growth and innovation

Aug 22, 2025 • Marketing-Interactive

Responsibilities

Support the team in executing influencer, social and PR plans and day-to-day client activities for well-known CPG brands
Support influencer strategy and manage execution of influencer, celebrity and talent programs from end-to-end, including the creation of plans, talent identification, development of briefs, content review, and creative direction to drive innovative, scroll-stopping content; paid media experience a plus
Support negotiations and contracts for influencers; manage talent with oversight from AS/SAS
Stay on top of what is happening in culture and on social and contribute to creative ideation and program development
Develop in person and virtual event execution logistics, including vendor coordination, run of show document creation, real-time results management, and budget management
Write strong media and consumer materials including persuasive pitches, press releases, fact sheets, spokesperson bios, etc. and have a general understanding of the media landscape and pitching process
Support account management, including leading client calls, developing call recaps, and managing project timelines
Develop program recap reports including performance metrics and key learnings to effectively communicate program impact
Support financial process for client programs including managing budget trackers, billing and invoicing/vendor payments for programs
Conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives
Provide oversight, guidance and mentorship to junior team members, contributing to a positive and collaborative team environment
Oversee media monitoring and provide proactive updates, opportunities, and thoughtful perspective for clients

Requirements

BA/BS Degree in a related field
3-4+ years of experience in influencer, PR and/or social media; agency experience in CPG products, multicultural programming a plus
Strong verbal communication skills and professionalism
Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and proactivity
Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas to the team and client
Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs
Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr and Google Trends a plus

Preferred

paid media experience a plus