8 days ago
Performance Creative Strategist
Acadia.io
Atlanta, GA (Unknown)
Marketing jobs
2 marketing jobs
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Performance Creative Strategist
Atlanta, GA (Unknown)
Salary Not AvailableMid Level
Posted 8 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and lead performance-driven integrated creative campaigns from strategy to execution, manage client relationships, and translate data insights into actionable growth for multiple channels.
- Own and develop campaigns and adapt brand guidelines into audience-specific messaging
- Manage and optimize client creative budgets to drive performance
- Analyze data to inform future campaigns and provide actionable takeaways
Job Description
Responsibilities
- Own and develop innovative performance-centric integrated creative campaigns for your clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices
- Produce monthly or quarterly creative plans alongside paid media team members and generate buy-in on concepts and strategy to develop static and video asset libraries that paid media buyers can use for testing and generating stronger channel performance
- Manage the client’s monthly creative budget to ensure their budget is being optimized toward assets that will drive performance for their business
- Conceptualize creative strategy for new business prospects and articulate the value of the service offering to sell in new clients
- Analyzing data and performance of creative campaigns and using the learnings to inform future campaign execution and provide clients with actionable takeaways
- Create creative test roadmaps to ensure iterations are backed by data and logic
- Overseeing creative production timelines to ensure we are meeting client deliverables
- Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge
- Strategizing and servicing creative needs from Paid Social to Programmatic, Youtube, Display, Google, and Amazon services
- Brief and provide feedback to designers and video editors on creative projects for your clients
Requirements
- At least 1+ year of owning and managing client relationships to meet creative deliverables
- Sharp creative eye and experience developing and producing creative campaigns built around performance
- Demonstrated understanding of the marketing funnel and its application to paid media platforms
- Ability to analyze media testing and scaling structures within FB Ads Manager and have comfortability analyzing data from other platforms such as Tik Tok, Youtube, Google to ensure optimal conditions for performance
- An understanding of the elements that make up a winning ad for clients across a wide range of industries
- An informed perspective of what makes good copy and how to use text overlays to speak to different audiences and achieve different campaign objectives
- Experience with design or editing is a plus
- Graphic design and video editing skills are a plus
Preferred
- Experience with design or editing is a plus
- Graphic design and video editing skills are a plus
Benefits
- 16 Paid Holidays
- Paid vacation and sick time
- We are closed Christmas Eve through New Year’s Day
- Solid Health Benefits (medical, dental, and vision insurance)
- 401k and Equity Grants
- Education Reimbursements
- Opportunity for growth that is second to none in the industry
- Flexible working hours
Acadia.io
4.1 Glassdoor
We are a trusted growth marketing agency that brings together scarce skills in the area of CRO (conversion rate optimization), Paid Media (Search, Performance, Video, Audio, Programmatic), SEO, Analytics (inclusive of customer segmentation, snowflake expertise, database creation, 1P data and audience management, and dashboarding), along with Social, Influencer, and of course also Retail Media and Marketplace expertise (Amazon, Walmart.com, Instacart, Target, etc...). We are here to help you grow. We are here to build long-lasting, trusted relationships. We are here to create great careers in a core-values focused environment for our employees.
Founded in 2021
Atlanta, Georgia, US
387 employees (122 in marketing)
83% recommend to a friend
79% CEO approval
Traffic Signals
Monthly Visitors
73.5K
Traffic Source Mix
Search
46.1%
Direct
39.8%
Referral
8.7%
Social
4%
Paid
1.1%
Headcount Trend
Current headcount: ~420
Marketing Team
Marketing Team Size
110 (26% of company)
Median Career Experience
9.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Rebecca Yi
Head of Influencer Marketing
At the company for 3 years 5 months
Scott Walldren
Director, Head of SEO
At the company for 3 years 10 months
Jordan Ripley
Director of Account Management & Brand Ops
At the company for 4 years 6 months
Hayden Roper
Associate Director of SEO
At the company for 5 years 10 months