Own creative direction for paid social by turning performance data into testable briefs and AI assisted hooks; lead briefs from data to execution, manage approvals, and keep client and internal docs aligned.

Growth Infrastructure: Turn performance data into briefs and AI generated hooks to guide creative direction.
Content Engine: Write UGC briefs and review creator scripts for client packages.
Client & Ops: Schedule and lead weekly client calls and maintain up to date status docs and QA checks.

Job Description

Responsibilities

Write creative briefs every sprint using performance data from AdNova
Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client
Write UGC briefs and review creator scripts for clients on the UGC package
Join weekly client calls and keep internal status docs current
Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context

Requirements

3–5 years in paid social creative strategy, ideally in direct response or performance marketing
Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration
Can write a brief a designer or creator can execute without follow-up questions
Comfortable in performance data and knows how to turn it into a creative direction
Process-disciplined — can hold a creative opinion and still move work forward
Design background helpful for creative judgment, but you won't be making the ads
Comfortable with AI tools as a real part of your workflow

Nice_to_have

Agency background, especially performance or growth
Health or wellness client experience
UGC or creator workflow familiarity

Matchnode

Matchnode is an ROI-focused internet marketing company that serves its clients in the areas of digital strategy, traffic generation, and conversion optimization. We create, audit, and implement your digital marketing campaigns to produce real, trackable dollars. Areas of expertise include PPC, Google Adwords, Google Analytics, Facebook advertising, conversion tracking, and strategy creation and implementation. For more information you can email us at info@matchnode.com or follow @matchnode on Twitter! http://www.youtube.com/watch?v=YU2YV8LvPB0

Founded in 2012

Chicago, IL, US

12 employees (8 in marketing)

www.matchnode.com

Traffic Signals

Monthly Visitors

6.8K

Traffic Source Mix

31.9%

Direct

45.8%

Referral

7.9%

Social

12.5%

Paid

1.5%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size

5 (33% of company)

Median Career Experience

10.5 years

Median Tenure

2 years

Marketing Roles Posted (Last 30 Days)

Recent News

Matchnode In New Relationship With The Chicago Bulls To Help Maximize Digital Advertising Impact

May 23, 2019 • PRWeb

Responsibilities

Write creative briefs every sprint using performance data from AdNova
Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client
Write UGC briefs and review creator scripts for clients on the UGC package
Join weekly client calls and keep internal status docs current
Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context

Requirements

3–5 years in paid social creative strategy, ideally in direct response or performance marketing
Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration
Can write a brief a designer or creator can execute without follow-up questions
Comfortable in performance data and knows how to turn it into a creative direction
Process-disciplined — can hold a creative opinion and still move work forward
Design background helpful for creative judgment, but you won't be making the ads
Comfortable with AI tools as a real part of your workflow

Nice_to_have

Agency background, especially performance or growth
Health or wellness client experience
UGC or creator workflow familiarity