Responsibilities

• Email Marketing & Audience Development
• Create, manage, and optimize email marketing campaigns to drive subscriber growth, readership engagement, and advertiser visibility.
• Develop newsletter strategies, promotional campaigns, drip sequences, and automated workflows.
• Segment subscriber lists for targeted communications and personalized content delivery.
• Analyze email campaign performance, including open rates, click-through rates, conversions, and engagement metrics.
• Maintain list hygiene and ensure compliance with CAN-SPAM and email marketing best practices.
• CRM Management
• Manage and optimize the organization's CRM platform (Go Highlevel).
• Build and maintain automated workflows, funnels, forms, landing pages, and lead nurturing campaigns.
• Monitor sales and marketing pipelines to support subscription sales, event registrations, advertiser leads, and customer retention initiatives.

Requirements

• 5 years of digital marketing experience.
• Proven experience with:
• Email marketing platforms and campaign management
• CRM platforms
• Meta Business Suite
• Strong understanding of marketing automation and customer journey development.
• Experience with audience segmentation and lead nurturing.
• Proficiency in marketing analytics and reporting.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.

Preferred

• Experience in publishing, media, or trade publications.
• Familiarity with content management systems such as Wordpress, GoHighLevel, BLOX CMS, etc.
• Experience with Google Analytics, Google Ad Manager, and SEO fundamentals.
• Graphic design and light video editing experience using Canva or Adobe Creative Suite.
• Knowledge of subscription-based and advertising marketing strategies.
• Experience supporting event marketing and sponsorship promotions.

Benefits

• We are committed to attracting and retaining people who are bright, curious, flexible, and energetic, to ensure our progress for the next 225 years.
• Lancaster Farming is the industry-leading Agricultural news outlet in the Mid-Atlantic region committed to providing timely and relevant information to the farming community.
• 4 weeks PTO to start (pro-rated for first year)
• Paid Holidays
• Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance
• 401(k) with Company Match
• Wellness program
• Employee Assistance Program
• Parental leave program
• Free public parking available in Ephrata.