6 weeks ago
Growth Marketing Associate
MeUndies
Culver City, CA (Hybrid)Salaried Ft$72K/yr – $85K/yr
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Growth Marketing Associate
Culver City, CA (Hybrid)
$72K/yr – $85K/yrMid Level3+ years expSalaried Ft
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid performance across social and search, driving testing, iteration, and cross-functional launches to hit acquisition targets.
- Own campaigns across Meta, TikTok, Pinterest, Snapchat, Google, and YouTube with pacing, performance, and growth metrics.
- Lead test planning and creative briefs with a robust roadmap to improve efficiency and scale.
- Partner with Product, Analytics, and external teams to ensure tracking, reporting, and new product launches land smoothly.
Job Description
Responsibilities
- Manage and optimize performance marketing campaigns across paid social and paid search channels, including Meta, TikTok, Pinterest, Snapchat, Google Search, Shopping, Display, and YouTube, with accountability for pacing, performance, and acquisition goals.
- Analyze campaign and channel performance, identify optimization opportunities, and deliver actionable insights and recommendations to improve efficiency and scale growth.
- Execute testing across creative, messaging, audiences, and landing pages, while partnering with Creative teams and agencies to develop briefs and maintain a robust testing roadmap.
- Collaborate cross-functionally with Product, Analytics, Creative, and external partners to support campaign execution, tracking and measurement implementation, reporting, and new product launches.
- Support day-to-day marketing operations, including budget tracking, invoice reconciliation, vendor management, and campaign reporting.
- Stay current on platform updates, industry trends, and emerging acquisition opportunities, bringing new ideas and best practices to continuously improve performance.
Requirements
- Bachelor's degree in Marketing, Business, Economics, or a related analytical field preferred.
- 1–3 years of experience managing performance marketing campaigns, preferably within DTC e-commerce.
- Hands-on experience with Meta Ads Manager and/or Google Ads platforms.
- Strong understanding of performance marketing metrics and attribution concepts.
- Advanced Excel skills, including Pivot Tables and VLOOKUP.
- Excellent analytical, problem-solving, project management, and communication skills.
- High attention to detail and ability to manage multiple priorities simultaneously.
- Test-and-learn mindset with a passion for experimentation and continuous improvement.
Benefits
- We offer competitive salary packages, including discretionary annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
- We have an office you’ll enjoy going to.
- We work in our office Monday - Thursday. Friday is a remote/work-from-home day.
- We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home.
- We’re dog-friendly, so your furry coworker can join you anytime.
- Plus those special extra things.
- We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat.
- You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.
MeUndies
3.1 Glassdoor
MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service.Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 23M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear.
Founded in 2011
Culver City, California, USA
93 employees (22 in marketing)
50% recommend to a friend
28% CEO approval
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$72.6K
Traffic Source Mix
Search
28.4%
Direct
58.6%
Referral
3.3%
Social
8.7%
Paid
0.9%
Headcount Trend
Current headcount: ~93
Marketing Team
Marketing Team Size
15 (16% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$50.4M
Last Raise
$40M
Series C, 5 years ago
Funding History
- Nov 2020Series C • $40M
- Sep 2015Series B • $9M
- Nov 2013Angel • $1M