Responsibilities

• The Content Strategist is responsible for the organization’s overall content and campaign strategy, development and execution for the Library’s marketing vehicles across channels including all social media channels.
• This position reports to the Head of Marketing and Online Services and does not directly supervise any staff.
• Digital Marketing: Lead and execute multichannel campaign strategy and paid ad buys.
• Lead Optimization efforts, including but not limited to keyword, copy and CTA (Call-to-Action) development.
• In collaboration with the Marketing and Online Services Project Manager, monitor analytics tools regularly and assess digital campaign success.
• Inform website information architecture and user experience-related solutions.
• Social Media Program Management: Act as Social Media Program Manager, including leading overall strategy and hands-on content production and engagement in conversations on the Library’s social channels.
• Plan, develop and lead execution and implementation of social media strategy
• Own social media analytics vendor relationships
• Report on social media engagement metrics on an ongoing and regular basis.

Requirements

• A combination of education and/or training and/or experience which provides an equivalent background required to perform the work of the class listed below will be considered.
• Bachelor’s degree in a relevant field (e.g., English, Communications, Information Management) and at least five (5) years relevant experience managing web content, developing a content strategy, editorial experience or equivalent combination of experience and education.
• Demonstrated experience writing engaging content for the web and a thorough understanding of effective communication in a digital environment.
• Demonstrated experience writing marketing/advertising/brand campaign content, including but not limited to headlines, taglines, slogans, calls to action, messaging, etc.
• Ability to communicate clearly and concisely, both orally and in writing.
• Demonstrated knowledge of content strategy methods and execution.
• Experience communicating with a diverse population to gather feedback, foster discussion, instruct, and document complex issues.
• Ability to influence and inspire cross-functional groups.
• Must have ability to assess audience needs and to develop content to meet those specific needs.
• Ability to work both independently and as part of a team.

Preferred

• At least five (5) years of experience with social media, web content strategy or creating/writing content for digital and traditional media.
• Experience with Instagram, Facebook, Twitter, BlueSky, YouTube, and other blogs and social media channels.
• Experience working in both agency and high volume in-house marketing environments.
• Experience working with AP Style Guides.
• Experience with Analytic tools, Google Analytics, Sprout Social, etc.
• Experience with email marketing tools, such as OrangeBoy, Constant Contact, MailChimp.
• Experience with Adobe Creative Suite.
• Familiarity with the changing landscape of SEO best practices.
• Experience working with Web Content Management Systems such as Ingeniux and WordPress and/or other web publication technologies and experience with HTML, CSS, and web accessibility standards.
• Demonstrates tact and diplomacy under pressure.

Benefits

• The City of Seattle offers a comprehensive benefits package including vacation, holiday, and sick leave as well as medical, dental, vision, life, and long-term disability insurance for employees and their dependents.
• Information about retirement plans can be found at: https://www.seattle.gov/retirement