2 weeks ago
Sr. Product Marketing Manager
Cision
Chicago, IL (Hybrid)Full time$107K/yr – $143K/yr
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Sr. Product Marketing Manager
Chicago, IL (Hybrid)
$107K/yr – $143K/yrSenior LevelFull time
Posted 2 weeks ago
Job Summary
Own product marketing for assigned portfolios, leading positioning, GTM planning, cross-functional enablement, and ongoing optimization across messaging, collateral, and campaigns.
- Own positioning, messaging, and value propositions aligned to market dynamics and target audiences.
- Drive go-to-market launches, enablement, and performance analysis across channels and teams.
Job Description
Responsibilities
- Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.
- Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.
- Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.
- Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.
- Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
- Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.
- Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.
- Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.
Requirements
- Typical experience: 5+ years in related role or experience.
- Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Ability to synthesize complex or technical information into clear, value-focused messaging.
- Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.
- Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making.
- Strong written and verbal communication skills suitable for internal and external audiences.
- Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders.
- Experience managing multiple projects and deadlines within established processes.
- Proficiency with common marketing, research, and presentation tools.
Preferred
- Education: University degree preferred.
- Experience supporting product launches within subscription-based or recurring revenue business models.
- Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights.
- Familiarity with sales enablement methodologies and lifecycle marketing principles.
- Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.
- Experience using marketing automation, CRM, or analytics platforms.
- Experience working in a cross-functional or technology-enabled environment.
- Possession of a relevant professional certification in product marketing, marketing, or a related field.
Cision
3.0 Glassdoor
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning brands and products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Interested in working for Cision? Visit cision.com/careers for available opportunities!
Founded in 2012
Chicago, Illinois, USA
3.9K employees (634 in marketing)
42% recommend to a friend
Salaries
Posted range
$107K/yr – $143K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
634 (16% of company)
Median Career Experience
21 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$47.6M
Last Raise
$11M
Series Unknown, 8 years ago
Funding History
- Dec 2017Series Unknown • $11M
- Nov 2016Series D • $16.3M
- Oct 2015Series C • $10.7M
Traffic Signals
Monthly Visitors
730.7K
Monthly Google Ads Budget
$46.1K
Traffic Source Mix
Search
30.7%
Direct
52.7%
Referral
13.7%
Social
1.9%
Paid
0.7%
Headcount Trend
Current headcount: ~3.9K