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1 month ago

CRM Program Marketing Manager, Engagement (Remote)

Experian

Costa Mesa, CA (Hybrid)Full time$80K/yr – $139K/yr
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CRM Program Marketing Manager, Engagement (Remote)

Experian

Costa Mesa, CA (Hybrid)

$80K/yr - $139K/yrIn-houseFull-timeSenior level7+ years exp.
1 month ago
Previous1…727374Next
Experian logo
Experian

CRM Program Marketing Manager, Engagement (Remote)

Costa Mesa, CA (Hybrid)

$80K/yr – $139K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end CRM lifecycle for the Home vertical, driving multi-channel campaigns and collaborating with analytics to measure, learn, and scale impact.

  • Own campaign performance metrics and testing cycles
  • Partner with product, marketing, and analytics teams to translate insights into action
  • Scale successful CRM approaches across email, push, and SMS

Job Description

Responsibilities

  • Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
  • Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
  • Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
  • Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
  • Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
  • Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
  • Support multi-channel communication programs that align business goals with customer needs.

Requirements

  • 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
  • Experience delivering communication programs at an enterprise scale.
  • Experience measuring campaign performance and using results to guide campaign decisions.
  • Experience working with cross-functional teams such as product, marketing, and analytics.
  • Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
  • Proficiency with Microsoft Office tools.
  • Bachelor's degree in marketing, business, communications, or a related field.

Benefits

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
  • Explore all our exciting benefits here: https://myexperianbenefits.com/
Experian logo

Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Founded in 1980
Costa Mesa, CA, US
24K employees (891 in marketing)
www.experianplc.com

Salaries

Posted range

$80K/yr – $139K/yr

Taken straight from the job posting.

See all Experian salaries

Marketing Team

Marketing Team Size
689 (3% of company)
Median Career Experience
16 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Rachael Donnelly
Rachael Donnelly
Chief Marketing Officer, Financial and Marketing Services
At the company for 5 years 1 month
Rick Weber
Rick Weber
Chief Marketing Officer / SVP Marketing, Experian Employer Services, Verifications and Housing
At the company for 2 years 7 months
Reshma Peck
Reshma Peck
Chief Marketing Officer / SVP Marketing
At the company for 19 years 1 month
Jenna Chaffins
Jenna Chaffins
Vice President Marketing
At the company for 10 years 4 months

Funding

Total Funding
$1.3M
Last Raise
$1.3M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $1.3M

Traffic Signals

Monthly Visitors
53.3K
Traffic Source Mix
Search
45.7%
Direct
42.6%
Referral
8.5%
Social
1.9%
Paid
1%

Headcount Trend

Current headcount: ~24.9K

News about Experian

Credit data firm Experian forecasts annual revenue growth at top end of range
Nov 11, 2025 • Reuters
Experian releases new score with credit and cashflow data
Nov 11, 2025 • American Banker
Experian Debuts Combined Credit and Cash Flow Scoring Model
Nov 10, 2025 • PYMNTS.com

Links

www.experianplc.comLinkedInX (Twitter)Crunchbase

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