5 weeks ago
Principal, Brand Editorial
Datadog
New York City, NY (Hybrid)Full time$153K/yr – $204K/yr
Marketing jobs in the US with a SaaS business model
Marketing jobs in the US with a SaaS business model
Principal, Brand Editorial
New York City, NY (Hybrid)
$153K/yr – $204K/yrSenior Level8+ years expFull time
Posted 5 weeks ago
Job Summary
Own Datadog's voice and writing systems across campaigns and brand experiences, shaping style, frameworks, and AI-enabled workflows while partnering across teams to ensure on-brand, scalable execution.
- Define and codify voice guidelines and writing standards
- Design prompts, skills, and guardrails for AI-assisted writing
- Collaborate with Brand, Creative, Product Marketing and Communications to align messaging
Job Description
Responsibilities
- Define and evolve Datadog's writing style, tone, and point of view, setting a consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.
- Concept and write high-impact brand work, including campaigns, videos, launches, and major event experiences, as well as ongoing work across social, web, and sales enablement.
- Build practical voice and messaging systems, including style guidance, messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work.
- Encode Datadog's voice into AI-enabled writing workflows by designing prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts.
- Partner early with Brand, Creative, Product Marketing, Web, Corporate Communications, and other teams to establish messaging before execution and strengthen briefs, concepts, critiques, and production.
- Scale writing quality beyond your own output by coaching internal partners and enabling agencies and contractors to apply Datadog's voice consistently without creating a bottleneck.
Requirements
- You have 8+ years of writing experience and a portfolio demonstrating range across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy.
- You have written for developer, technical, or enterprise audiences and can communicate complex technology clearly without losing the substance that matters to practitioners.
- You have built or substantially shaped voice guidelines, messaging frameworks, or writing standards that other people have successfully used.
- You are a hands-on creative leader who can establish direction, exercise strong editorial judgment, influence partners, and carry work through production.
- You build with AI, not just around it. You're technology curious, you stay on top of modern workflows, and you have experience turning your writing standards into tools an entire organization can scale with.
- You are comfortable working through ambiguity, collaborating across functions, sharing your craft generously, and helping an evolving brand and its teams become stronger communicators.
Benefits
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture
Datadog
3.9 Glassdoor
Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.
Founded in 2010
New York, New York, USA
10K employees (510 in marketing)
75% recommend to a friend
92% CEO approval
Salaries
Posted range
$153K/yr – $204K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
298 (3% of company)
Median Career Experience
11 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Tania Weidick
Vice President, Marketing (Event Marketing)
At the company for 1 year 10 months
Greg Gsell
Vice President, Product Marketing
At the company for 2 years 3 months
Lauren Bonaca
Vice President of Marketing
At the company for 12 years 9 months
Shane Phair
Vice President, Marketing - Growth, Demand Generation & Field Marketing
At the company for 4 years 1 month
Funding
Total Funding
$1B
Last Raise
$870M
Post IPO Debt, 1 years ago
Funding History
- Dec 2024Post IPO Debt • $870M
- May 2020Post IPO Debt
- Dec 2018Series Unknown
Traffic Signals
Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
22.3%
Direct
68.4%
Referral
7.4%
Social
1.2%
Paid
0.6%
Headcount Trend
Current headcount: ~10.4K
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.