Fractional VP of Marketing (B2B/SaaS) at Aquent

Location: United States

Work Arrangement: Remote (fractional, 20 hours per week)

Job Type: Part-time

Salary: Not specified

About the Company

Aquent is a private equity-backed global leader in Staffing & Recruiting, providing talent, technology, and services to help businesses excel. The company operates a dual focus on physical technical services for certification and testing, along with a growing digital SaaS and database solutions division. Global presence includes the UK, US, Brazil, Italy, and additional locations.

Responsibilities

Lead and execute global marketing strategies to drive rapid growth and pipeline generation across dual business segments (physical technical services and digital SaaS).
Manage and transform “teams of teams” within a global marketing organization, fostering collaboration and high performance.
Develop and implement AI-driven marketing initiatives to enhance efficiency, personalization, and overall marketing effectiveness.
Provide strategic oversight and guidance on the big picture marketing vision, ensuring alignment with company-wide objectives.
Communicate effectively with diverse stakeholders, including senior leadership, sales, product, and private equity partners.
Assimilate quickly into different cultures and adapt marketing strategies to global market nuances.
Oversee budget allocation and resource management for global marketing operations.
Drive brand awareness, thought leadership, and market positioning in the food and beverage industry.

Qualifications

15+ years of progressive marketing leadership experience, with at least 5 years in an executive-level role (e.g., VP of Marketing, CMO).
Private equity experience.
Proven track record of leading “teams of teams” and successful marketing transformations in global B2B SaaS environments.
Demonstrated experience in high ACV B2B SaaS.
Strong understanding of and experience with private equity-backed business models and growth objectives.
Expertise in leveraging AI for marketing strategy, demand generation, and operational efficiency.
High emotional intelligence, tact, and leadership with stakeholder management.
Exceptional communication, presentation, and interpersonal skills, with the ability to influence at all levels.
Ability to travel internationally regularly (at least quarterly).
Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.

Company Profile

Industry: Staffing & Recruiting

Aquent is the leading global work solutions company helping guide businesses toward the talent, technology, and services they need to excel. From specialty recruiting and talent experience to creative strategy and project management, we’re making the future of work better for everyone. Our brands include Aquent Talent, Aquent Studios, Aquent RoboHead, Aquent Scout, Aquent Sustainability, Aquent Employer of Record, and Aquent Gymnasium.

Fractional VP of Marketing (B2B/SaaS)

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