Own and optimize all inbound paid media programs (search, social, display) to drive qualified pipeline and ARR in commercial and enterprise segments
Blend data-driven strategy with creative thinking to deliver measurable outcomes—not just traffic, but meaningful leads that convert
Build and manage full-funnel campaign execution—creating project plans, aligning stakeholders, and driving teams to deliver with speed and precision
Develop and execute segmentation strategies tailored to different customer profiles, markets, and buying stages within the property management space
Work cross-functionally to ensure landing pages and user flows are tightly aligned with campaign objectives and optimized for conversion

10+ years of experience in B2B paid media performance, ideally within a SaaS or high-growth tech company
Minimum 3–5 years of proven experience leading and managing teams or external partners
Proven track record of driving qualified pipeline through multi-channel paid media strategies
Hands-on experience with Google Ads, LinkedIn, Meta, and programmatic platforms
Strong grasp of segmentation, targeting, and full-funnel campaign architecture for both commercial and enterprise buyers
Experience aligning paid campaigns with landing page strategy and user flow to maximize conversion
Equal parts data scientist and creative strategist—you can analyze performance metrics and optimize creative with equal confidence
High attention to detail, a bias toward action, and the ability to hold cross-functional teams accountable to deadlines
Experience working with global, distributed teams in a hybrid environment
Proficiency with performance and marketing tools, including Google Analytics, Salesforce, HubSpot/Marketo, Looker/Tableau, and paid media platforms
Experience in PropTech, real estate tech, or marketing to property managers, owners, or investors - Advantage
Familiarity with ABM strategies, intent data, or industry-specific buyer signals - Advantage
Knowledge of regional nuances in property management across U.S. and Canadian markets - Advantage

Unlimited paid time off: take unlimited personal, sick, and vacation days
401(k): plan for retirement with 4% matching and instant vesting
Medical, dental, and vision insurance: medical through United Healthcare; dental and vision through Guardian with 25% coverage for dependents
Life insurance: $100,000 policy fully covered by DoorLoop
Disability insurance: short- and long-term disability insurance fully covered by DoorLoop
Paid parental leave: paid maternity and paternity leave for birth and adoption
Monthly stipend: dedicated budget for work-related expenses
Best-in-class equipment: company laptop and top-tier tools

Base salary range: USD 170,000 - 200,000 per year in New York City; in line with market data and internal compensation practices

Head of Digital Paid Media Performance

Job information