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As a leader in the vitamins, minerals, and supplements (VMS) industry, we're home to trusted brands Natrol and Jarrow Formulas. With locations in Los Angeles, CA, Boulder, CO, and Haslet, TX, we bring science-backed wellness products to consumers nationwide. Summary: The Senior Manager, Customer & Shopper Marketing will lead customer and channel marketing strategies for Natrol across Mass, Grocery, Club, Drug and other priority retail channels. This role translates national brand strategies into customer-specific programs that build awareness, increase household penetration, drive velocity and grow market share, while serving as a strategic marketing partner to Sales Planning and customer-facing Sales leaders. Your primary activities will include but are not limited to: - Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities - Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points - Lead customer marketing plans and manage annual investments exceeding $5 million - Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations - Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth - Use shopper, category, retailer and syndicated data to inform strategies and investment decisions - Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment - Lead retailer media strategy in partnership with Sales, eCommerce and agency partners - Manage shopper marketing agencies, scopes of work, budgets and performance - Ensure customer programs are consistent with Natrol's brand strategy and approved claims You'll need the following (minimum qualifications): - Bachelor's degree in Marketing, Business or a related field - 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience - Demonstrated experience managing significant customer marketing budgets - Strong understanding of Mass, Grocery, Club and Drug retail channels - Experience with retailer media networks and omnichannel shopper activation - Strong analytical, financial and cross-functional leadership skills - Experience with NielsenIQ, Circana, retailer data or similar tools preferred - Consumer health, wellness or VMS experience a plus A reasonable estimate of the current salary range for this position is $140,000 to $165,000. Actual compensation offered may vary depending on skill level, experience, and/or education. Vytalogy Wellness LLC offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401K with company matching contributions, paid sick days, vacation, holidays, paid parental leave, short-term and long-term disability coverage, life insurance, and wellness programs. Vytalogy Wellness, LLC is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Vytalogy Wellness, LLC collects personal information about job applicants in connection with our recruitment and hiring activities. For more information, including the categories of personal information we may collect, the purposes for which we collect such personal information and the rights you can exercise over our use of your personal information, see our Notice of Collection for California Employees, Job Applicants and Contractors .4a:T86a,

Responsibilities

Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities
Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points
Lead customer marketing plans and manage annual investments exceeding $5 million
Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations
Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth
Use shopper, category, retailer and syndicated data to inform strategies and investment decisions
Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment
Lead retailer media strategy in partnership with Sales, eCommerce and agency partners
Manage shopper marketing agencies, scopes of work, budgets and performance
Ensure customer programs are consistent with Natrol's brand strategy and approved claims

Requirements

Bachelor's degree in Marketing, Business or a related field
6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience
Demonstrated experience managing significant customer marketing budgets
Strong understanding of Mass, Grocery, Club and Drug retail channels
Experience with retailer media networks and omnichannel shopper activation
Strong analytical, financial and cross-functional leadership skills

Preferred

Experience with NielsenIQ, Circana, retailer data or similar tools preferred
Consumer health, wellness or VMS experience a plus

Benefits

Vytalogy Wellness LLC offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401K with company matching contributions, paid sick days, vacation, holidays, paid parental leave, short-term and long-term disability coverage, life insurance, and wellness programs.

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Own end-to-end customer and shopper marketing programs from strategy to execution, aligning with brand priorities and optimizing multimillion-dollar investments.

Develop annual customer and channel marketing strategies aligned with brand and commercial priorities
Lead retailer media strategy and shopper programs across in-store, digital, and omnichannel touchpoints
Partner with Sales to identify opportunities and drive profitable growth

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Own end-to-end customer and shopper marketing programs from strategy to execution, aligning with brand priorities and optimizing multimillion-dollar investments.

Develop annual customer and channel marketing strategies aligned with brand and commercial priorities
Lead retailer media strategy and shopper programs across in-store, digital, and omnichannel touchpoints
Partner with Sales to identify opportunities and drive profitable growth

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Remote Shopper Marketing jobs in the US

Senior Manager, Customer & Shopper Marketing, Natrol