Responsibilities

• Lead high-complexity Creative Strategy workstreams for major clients, pitches, or transformation opportunities.
• Translate ambiguous business problems into clear creative strategy recommendations, messaging frameworks, testing priorities, and strategic narratives.
• Influence senior client and internal stakeholders through concise, persuasive, business-grounded storytelling.
• Act as a trusted senior strategy partner when clients need help understanding what creative should say, why it should say it, and how it should evolve across platforms.
• Support major growth opportunities where creative effectiveness, creative testing, messaging architecture, or platform adaptation is a central driver of client value.
• Develop advanced Creative Strategy outputs, including creative audits, creative effectiveness roadmaps, messaging architectures, CAB systems, testing frameworks, and pitch narratives.
• Help improve Creative Strategy frameworks, templates, and methods through strong examples, feedback, and applied craft leadership.
• Use AI, creative analytics, audience research, and platform tools to improve strategy development, insight quality, and workflow efficiency.
• Partner with Creative Studio and cross-functional teams to ensure strategy inspires strong creative output and translates clearly into executional guidance.
• Contribute to case studies, thought leadership, and internal enablement that help the agency understand and sell Creative Strategy.

Requirements

• 8-10+ years of experience in creative strategy, brand strategy, communications strategy, performance creative strategy, or related strategic roles.
• Demonstrated ability to lead complex strategic work independently across major clients, pitches, or high-value workstreams.
• Strong expertise in messaging strategy, creative effectiveness, creative testing, audience insight, and performance-informed creative recommendations.
• Advanced ability to synthesize data, research, cultural signals, platform behavior, and business context into clear strategic direction.
• Strong client-facing presentation and storytelling skills, including senior stakeholder influence.
• Experience partnering closely with Creative Studio, Media, Analytics, Communications Planning, Client Partnership, and channel teams.
• Strong fluency with paid social, video, streaming, display, web, commerce, and related digital environments.
• Comfort using AI and creative analytics tools to improve quality, efficiency, and insight generation with strong judgment and validation.
• Ability to travel for key client meetings, pitches, and internal working sessions as needed.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources