3 days ago
Integrated Campaign Manager, Higher Education
Panopto
USA (Remote)$110K/yr – $115K/yr
Marketing jobs
2 marketing jobs
Integrated Campaign Manager, Higher Education
USA (Remote)
$110K/yr – $115K/yrMid Level5+ years exp
Posted 3 days ago
Job Summary
Own the Higher Education campaign strategy and end-to-end program, including planning, messaging, asset development, multi-channel execution, and pipeline reporting.
- Own the vertical campaign scorecard and funnel metrics
- Partner with Product Marketing, Events, and Marketing Ops to align timing and measurement
Job Description
Responsibilities
- Own annual and quarterly campaign planning for the Higher Education vertical, aligning campaign priorities to new-logo, renewal, and expansion goals.
- Map buyer evaluation paths by role and identify gaps in messaging, content, and offers; prioritize campaign assets based on expected pipeline impact.
- Translate competitive dynamics, procurement considerations, and changing Higher Education buying patterns into campaign narratives, timing, and messaging.
- Develop audience and messaging plans by buyer role in partnership with Product Marketing.
- Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels.
- Write and edit campaign copy for email programs, landing pages, webinar promotions, and related campaign assets.
- Build and manage campaigns in HubSpot or a comparable marketing automation platform, including segmentation, workflows, and reporting setup.
- Coordinate with paid media agency partners on Higher Education campaign themes, audience targeting, and performance reviews.
- Align campaign timing and messaging with SDR outbound sequencing and connect campaign engagement to qualified pipeline.
- Partner with Events on conferences, field events, and webinar programs and incorporate event pipeline into vertical performance reporting.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience.
- 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical.
- Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting.
- Hands-on experience with HubSpot or a comparable marketing automation platform, and with Salesforce or a comparable CRM.
- Comfortable moving between a quarter's campaign calendar and the email that goes out Tuesday.
- Experience tracking campaign performance against pipeline and revenue metrics, and presenting that data to stakeholders outside marketing.
- Strong project management skills; runs multiple campaigns at once without dropping a deadline.
- Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to walk through.
Preferred
- Experience marketing to higher education or another committee-driven, cycle-bound buying market.
- Experience running campaigns against an entrenched incumbent, where the sale is displacement, not greenfield.
- Familiarity with LMS ecosystems (Canvas, Blackboard, Moodle) and how they shape a buyer's evaluation.
Benefits
- health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work.
Panopto
3.6 Glassdoor
Panopto helps businesses and universities create secure, searchable video libraries of their institutional knowledge. A pioneer in video capture, storage, and search technology since 2007, Panopto serves more than 10 million end users and is trusted by Fortune 1000 companies and leading academic institutions including GE, Qualcomm, Nike, UCLA, and Yale. Headquartered in Pittsburgh with a presence in Seattle, London, Hong Kong, Singapore, and Sydney, Panopto continues to receive industry recognition for its innovation, rapid growth, and company culture. For more information, visit www.panopto.com.
Founded in 2007
Pittsburgh, Pennsylvania, USA
186 employees (21 in marketing)
62% recommend to a friend
72% CEO approval
Salaries
Posted range
$110K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
19 (10% of company)
Median Career Experience
9 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$50.9M
Last Raise
$42.8M
Private Equity, 5 years ago
Funding History
- Apr 2021Private Equity
- Aug 2016Private Equity • $42.8M
- Jun 2013Debt Financing • $2.4M
Traffic Signals
Monthly Visitors
9M
Monthly Google Ads Budget
$18.3K
Traffic Source Mix
Search
13.2%
Direct
63.7%
Referral
22.5%
Social
0.2%
Paid
0.3%
Headcount Trend
Current headcount: ~189