3 days ago
Insights Lead Analyst
Tinuiti
USA (Remote)Full time$105K/yr – $125K/yr
Insights Lead Analyst
USA (Remote)
$105K/yr – $125K/yrSenior Level5+ years expFull time
Posted 3 days ago
Job Summary
Own and lead client analytics initiatives across strategy, data, collaboration, and client communication, delivering insights that tie media activities to business outcomes.
- Own analytics strategy and annual learning agendas.
- Drive cross-functional collaboration and storytelling to deliver insights.
- Build analytical capabilities and ensure quality across reporting.
Job Description
Responsibilities
- As the Client Insights Lead you will:
- Analytics Strategy: Create and lead the analytics strategy for an account. By learning client businesses and understanding their media strategy, you will lead the development of annual learning agendas, testing and analysis roadmaps, and support thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion.
- Data Analysis & Reporting: Maintain a strong working knowledge of quantitative methods and statistics, and propose tests and analysis on an ongoing basis. Lead the overall building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.). Stay abreast of technological and industry developments related and provide appropriate suggestions to your clients. Complete appropriate quality control procedures for analysis, reporting and data visualization for accuracy.
- Collaboration: Lead relationships with cross-functional teams daily execution of analytics projects & initiatives. Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty.
- Client Communication: Leverage story-telling skills to deliver insights that are clear, concise and useful. Understand client key words and indicators to identify cross-sell opportunities and you escalate opportunities appropriately. Always listening for signs of client health, happiness or dissatisfaction.
Requirements
- 5-7 years of experience in marketing analytics roles with a proven track record of working with clients, understanding their business, and executing quantitative methods to support.
- Demonstrated success analyzing data and using analytics tools to drive marketing decision making.
- Excellent communication and interpersonal skills, with the ability to build productive relationships with clients and internal parners
- In-depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods.
- Experience using tools such and R, Python, and SQL, and the ability to problem solve independently with these tools.
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
- Advanced skills in business intelligence platforms (e.gTableau, Power BI, Metric) and data architecture (eSnowflake, Redshift).
- Advanced computer skills including Microsoft Excel & PowerPoint.
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Tinuiti
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.
Salaries
Posted range
$105K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
303 (26% of company)
Median Career Experience
11 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
19
People
HR / Recruitment
Funding
Last Raise
Debt Financing, 6 years ago
Funding History
- Aug 2019Debt Financing
Traffic Signals
Monthly Visitors
92.1K
Monthly Google Ads Budget
$8.7K
Traffic Source Mix
Search
45.8%
Direct
43%
Referral
8.2%
Social
1.7%
Paid
1.1%
Headcount Trend
Current headcount: ~1.2K