Salary Not AvailableMid Level3+ years expFull time
Posted 2 weeks ago
Job Description
Responsibilities
Identify, research and vet influencers and creators who align with LaCroix's brand, target consumer and marketing objectives.
Manage day-to-day influencer outreach, communication, follow-up and relationship building.
Maintain and continuously grow LaCroix's influencer and creator network across key markets and categories.
Coordinate influencer product seeding programs from creator selection and outreach through shipping, tracking and follow-up.
Support the execution of paid and organic influencer campaigns, including creator communication, deliverables, timelines and content tracking.
Manage influencer invitations and communication for LaCroix events, concerts, festivals, activations and other brand experiences.
Coordinate event logistics for participating creators, including RSVPs, guest information, transportation details, schedules, deliverables and post-event follow-up.
Travel frequently to support LaCroix influencer programs, events, and brand activations, and other experiential initiatives in markets across the country.
Serve as an on-site LaCroix representative during influencer events and activations, ensuring creators are supported and the overall experience is executed successfully.
Assist with on-site event setup, influencer check-in, gifting, product and merchandise coordination, content capture needs and other event logistics.
Requirements
Bachelor's degree in Marketing, Communications, Public Relations or a related field preferred.
3–4 years of experience in influencer marketing, social media, public relations, digital marketing or a related field.
Strong understanding of Instagram, TikTok and the broader creator and social media landscape.
Experience identifying, vetting, and communicating with influencers and creators.
Strong written and verbal communication skills with the ability to represent the LaCroix brand professionally.
Exceptional organizational skills and attention to detail.
Ability to manage multiple projects, deadlines, and creator relationships simultaneously.
Comfortable working in a fast-moving environment where priorities and timelines may shift quickly.
Strong understanding of social media metrics and influencer campaign reporting.
Experience supporting events, experiential marketing or creator activations is a plus.
