Responsibilities

• Develop and execute the company’s demand generation strategy across paid, owned, and earned channels, ensuring alignment with business objectives and revenue goals.
• Advance customer and prospect segmentation to refine targeting and enable both an ABM-led and an inbound go-to-market approach.
• Partner closely with Sales, Business Development, and Product Marketing to ensure unified messaging and end-to-end funnel accountability.
• Partner with Revenue Operations to ensure the MarTech stack is optimized for reliable attribution and scalable reporting, enabling quick, data-informed decisions.
• Guide budget allocation and optimization.
• Lead campaigns across digital advertising, social, email, web, and field marketing to drive qualified pipeline.
• Manage channel performance, conversion paths, nurturing, and routing in collaboration with Revenue Ops.
• Optimize advertising investments across media (programmatic, search, social, etc.) for efficiency and ROI.
• Drive lifecycle marketing efforts to increase engagement, retention, and expansion among existing customers.
• Institute a culture of continuous testing and iteration to rapidly optimize opportunity identification, become more efficient, and increase funnel velocity.