2 weeks ago
Head of Retention
Ejam Inc
Santa Ana, CA (On-site)Full time$160K/yr – $220K/yr
Marketing jobs
2 marketing jobs
Head of Retention
Santa Ana, CA (On-site)
$160K/yr – $220K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the lifecycle engine for subscriptions by driving retention, winbacks, and onboarding with a data-first approach across email and SMS.
- Lifecycle ownership: build automated flows, segmentation, and campaigns to lift LTV and reduce churn.
- Retention systems: identify at risk subscribers, execute winback and reactivation programs, and publish dashboards revealing cohort trends.
Job Description
Responsibilities
- Own customer lifetime value by developing and executing strategies that increase repeat purchase rate and subscription longevity
- Build and optimize systems that proactively identify and retain at-risk subscribers
- Create and manage winback and reactivation campaigns
- Oversee lifecycle marketing across email and SMS platforms (Klaviyo or similar)
- Build and optimize automated flows, segmentation strategies, and promotional campaigns
- Maintain dashboards tracking churn, retention, cohort behavior, and LTV
- Analyze data weekly to identify trends and performance improvement opportunities
- Forecast retention performance and recommend growth initiatives
- Partner with Growth to align acquisition messaging with retention strategy
- Collaborate with CX to implement customer feedback into lifecycle improvements
Requirements
- 5+ years of experience in retention, lifecycle, or CRM marketing (ideally within subscription or DTC brands)
- Deep hands-on experience with Klaviyo or similar ESP and SMS platforms
- Proven success improving LTV and reducing churn in a subscription business
- Strong analytical skills with experience in cohort analysis and forecasting
- Experience partnering with CX teams to implement customer feedback loops
- Strong communication and project management skills
- Ability to think strategically while executing quickly and independently
Benefits
- Competitive base salary designed to reward high performance and impact
- 401(k) plan with company matching
- Comprehensive health benefits including medical, dental, and vision coverage
- Stock option plan so you can share in the value you help build
- Generous paid time off and company holidays
- Real ownership and autonomy to drive measurable growth
- Ongoing professional development opportunities as we scale
Ejam Inc
3.5 Glassdoor
Ejam is a performance-based online advertising and marketing leader. Our approach combines decades of Online Marketing experience with the technical know-how to market products at scale. We are located in sunny Newport Beach and consist of energetic team members ready to make the next move in online marketing.
Founded in 2017
Newport Beach, California, USA
85 employees (38 in marketing)
55% recommend to a friend
Traffic Signals
Monthly Visitors
6.4K
Traffic Source Mix
Search
33.8%
Direct
52%
Referral
6%
Social
7.1%
Paid
0.9%
Headcount Trend
Current headcount: ~85
Marketing Team
Marketing Team Size
26 (31% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2
