13 days ago
Head of B2B Regional Marketing
Intuit
Mountain View, CA (On-site)Full time$214K/yr – $289K/yr
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Head of B2B Regional Marketing
Mountain View, CA (On-site)
$214K/yr – $289K/yrSenior Level10+ years expFull time
Posted 13 days ago
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Job Summary
Own regional marketing plans and the partner and event programs that generate pipeline, while aligning cross-functionally to put ABX/MQA and mid-market pilots on a scalable path.
- Translate national strategy into local pipeline with sales leadership
- Build and scale partner and event programs to drive measurable pipeline
- Align with cross-functional leaders on signal-driven execution and ABX/MQA approaches
Job Description
Responsibilities
- Own regional and territory marketing plans that translate national strategy into local pipeline generation, in direct partnership with sales leadership
- Build shared pipeline and revenue accountability with sales, grounded in the 2x3 buying dynamics framework (in-market, near-market, out-market) and MQA-based measurement rather than MQL volume
- Drive Intuit's event strategy across both 1st-party and 3rd-party events, ensuring each event has a clear pipeline creation or progression goal tied back to sales
- Influence and align event execution teams and budget owners to prioritize the events and formats that move mid-market pipeline, even without direct reporting authority over those resources
- Build the partner marketing function for mid-market from scratch, including strategy, positioning, and enablement for VARs, ISVs, and strategic tech partners
- Establish a marketing point of contact and roadmap visibility for mid-market partners, closing the trust gap that has stalled prior pilot efforts
- Develop co-marketing and channel enablement programs that support and scale mid-market partner pilots
- Ensure all regional, event, and partner programs draw from the same B2B Marketing context engine (positioning, segmentation, playbooks) so local execution stays consistent with the broader GTM motion
- Partner cross-functionally with Product Marketing, Demand Gen, and GTM Tech to instrument programs and close the loop on signal-driven execution
Requirements
- 10+ years in B2B marketing, with direct leadership experience across at least two of: field marketing, events, partner marketing
- Track record of building or scaling regional/field marketing functions in a mid-market or SMB B2B context
- Demonstrated success driving outcomes through influence, not just direct management, particularly with event and cross-functional teams outside their reporting line
- Experience building a partner marketing function from the ground up, including channel strategy for VARs, ISVs, or resellers
- Demonstrated ability to run field/event programs with measurable pipeline impact, not just brand presence
- Strong cross-functional operator; comfortable unifying previously disconnected motions under shared metrics
- Experience partnering closely with sales leadership on shared pipeline accountability
- Familiarity with account-based and signal-driven marketing approaches (ABX, MQA) preferred
- Prior experience in accounting/finance software, fintech, or adjacent regulated-channel ecosystems is a plus
Preferred
- Familiarity with account-based and signal-driven marketing approaches (ABX, MQA) preferred
- Prior experience in accounting/finance software, fintech, or adjacent regulated-channel ecosystems is a plus
Benefits
- Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
- This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
- Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
- To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Intuit
4.3 Glassdoor
Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.
Founded in 1983
Mountain View, California, US
17K employees (1,607 in marketing)
84% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
99.9M
Monthly Google Ads Budget
$10.4M
Traffic Source Mix
Search
17.5%
Direct
78%
Referral
3%
Social
0.4%
Paid
1%
Headcount Trend
Current headcount: ~17.3K
Marketing Team
Marketing Team Size
1,039 (6% of company)
Median Career Experience
19 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
9
People
HR / Recruitment
Marketing Leadership
Thomas Ranese
Chief Marketing Officer
At the company for 1 year 8 months
Trevor Kelley
VP, Marketing, Consumer Group
At the company for 2 years 8 months
Christine De Martini
Vice President of Marketing, Mid Market
At the company for 3 years
Monica Muilenburg
Vice President of Marketing and Brand
At the company for 32 years 7 months
Funding
Total Funding
$14.3B
Last Raise
$5.8B
Post IPO Debt, 2 months ago
Funding History
- Jan 2026Post IPO Debt • $5.8B
- Jan 2025Post IPO Debt • $4.5B
- Sep 2023Post IPO Debt • $4B