Responsibilities

• Architect complex cross-channel campaigns through Marketo and the martech stack, serving as the team’s senior SME on the platform.
• Marketo administrator with governance, naming conventions, folder structure, and operational standards for scalable growth.
• Design and maintain the lead lifecycle, lead scoring models, and nurture strategy with demand gen, sales, and rev ops.
• Introduce AI and agentic automation to accelerate campaigns, enrich segmentation, sharpen scoring, and automate workflows across the stack.
• Apply AI-assisted content tools to draft, test, and personalize email/campaign copy while preserving brand voice and compliance.
• Mentor junior marketers, review work, and create docs and best practices for the team.
• Customize communications by user segments and behavior, optimizing channels, frequency, and dynamic content.
• Analyze KPIs and refine campaigns through A/B and multivariate testing.
• Lead digital analytics processes, address accessibility/compatibility issues, and stay current with emerging tech.
• Develop advanced automation strategies with Marketo and LaunchPoint, integrating CRM sync with Salesforce.

Requirements

• Minimum of 8 years in digital marketing or marketing operations with hands-on ownership of marketing automation and cross-channel campaigns.
• Experience with Marketo (ideal) or similar MA platform; strong governance and integrations.
• Proven track record applying AI to improve marketing or operational outcomes; comfort with large language models and AI tools.
• Hands-on Marketo expertise: Munchkin, Custom Objects, Smart Campaigns, Flow Actions, and email scripting tokens.
• Salesforce CRM knowledge is a plus; CRM integrations with Marketo for data sync and alignment.
• Bachelor’s degree or higher in a related field or equivalent experience; strong data-driven decision making.
• Demonstrated ability to drive campaign success through data analysis, testing, and cross-channel impact.
• Experience with testing strategies and data analysis for optimization; familiarity with LaunchPoint services.
• Commitment to privacy, consent, and data governance in line with company policies.
• Proficiency in designing and executing Marketo Smart Campaigns and using dynamic content and triggers.

Preferred

• Adobe Marketo Engage certification preferred.

Benefits

• Inovalon invests in associates to stay healthy, save for long-term goals, and manage work/personal commitments with a broad benefits package.
• Health insurance, life/ disability coverage, 401k, 18+ days of paid time off, and more.