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Apollo.io logo
1 day ago

Principal Communications Manager

Apollo.io

USA (Remote)Full time$163K/yr – $230K/yr

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1 jobs
Apollo.io logo

Principal Communications Manager

Apollo.io

USA (Remote)

$163K/yr - $230K/yrIn-houseFull-timeSenior level10+ years exp.
1 day ago
Apollo.io logo
Apollo.io

Principal Communications Manager

USA (Remote)

$163K/yr – $230K/yrSenior Level10+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and tell Apollo's broad external narrative through media, analyst relations, and cross-functional PR programs, with a focus on data-driven storytelling and product launches.

  • Own planning and execution of external communications and analyst relations
  • Collaborate across Product, Marketing, Legal and Exec teams to ensure clear, accurate messaging

Job Description

Responsibilities

  • Turn Apollo corporate narratives, milestones and data insights into compelling stories that earn attention with media, analysts, and customers.
  • Develop high-impact content for external audiences including contributed bylines, data benchmark and survey reports, executive POVs, and other content to build thought leadership and brand awareness.
  • Ensure narratives reinforce Apollo’s messaging and support its business strategy.
  • Collaborate with Marketing on integrated campaigns, editorial planning and amplification.
  • Drive product PR that highlights innovation, customer impact, and category leadership.
  • Develop data-informed messaging and materials including press releases, messaging frameworks, briefing documents, FAQs, talking points, and reactive statements.
  • Partner closely with Product, Product Marketing, Engineering, Legal to ensure clarity, accuracy, and consistency across all product communications.
  • Support for sensitive comms (e.g., data topics, platform policies, incidents, and legal or regulatory matters) with strong judgment and executive-ready recommendations.
  • Help enhance and operationalize Apollo’s analyst relations strategy, with a focus on influence, education, and long-term relationship building.
  • Manage day-to-day engagement with key analysts including Gartner, Forrester, GZ Consulting, Info-Tech, and others.

Requirements

  • 10+ years of experience in corporate communications (B2B tech, SaaS, AI, or GTM industry experience preferred).
  • Strong track record of data storytelling and translating research into earned media and thought leadership.
  • Exceptional writing and editing skills, from crisp messaging to long-form content.
  • Proven experience leading product launches, product PR, and simplifying complex technical narratives.
  • Experience with media relations, analyst relations, crisis communications, AI/ML technology, and product communications.
  • A builder’s mindset: comfortable in fast-paced, high-growth environments with evolving priorities.
  • Strong cross-functional partnership skills across Product, Marketing, Sales, Legal, and Exec teams.

Preferred

  • A high-judgment communicator who can balance speed with quality and precision.
  • A savvy storyteller with a strong instinct for trends and angles that resonate with the media.
  • A strategic operator who enjoys a startup-speed environment and developing processes for efficiency.
  • A detail-obsessed writer who values clarity, precision, and craft.
  • A relationship builder who can partner with executives and cross-functional teams.
  • Confident, collaborative, and comfortable owning big, visible workstreams.
  • Savvy leveraging AI tools to accelerate PR impact.
  • Bring ambition with humility: confident driver, exceptional collaborator.

Benefits

  • Competitive compensation, equity, and benefits.
  • A culture that values ownership, clarity, and speed.
  • Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Apollo.io logo

Apollo.io

Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines the industry's largest B2B contact database with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.

San Francisco, California, USA
www.apollo.io/demo?utm_source=linkedin&utm_medium=social&utm_campaign=company-page-link

Recent Ads

Traffic Signals

Monthly Visitors
9.1M
Monthly Google Ads Budget
$391.8K
Traffic Source Mix
Search
27.9%
Direct
65.2%
Referral
4.9%
Social
1.3%
Paid
0.6%

Marketing Team

Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
3

People

Founders / CEO

Tim Zheng
Tim Zheng
Co-Founder & Chairman
At the company for 10 years 7 months
Matt Curl
Matt Curl
CEO
At the company for 2 years 3 months

HR / Recruitment

Brad Williams
Brad Williams
VP, Talent Acquisition
At the company for 7 months
Maria Priyanka
Maria Priyanka
Talent Acquisition Manager
At the company for 9 months

Marketing Leadership

Marcio Arnecke
Marcio Arnecke
Chief Marketing Officer
At the company for 1 year 5 months
Brad Williams
Brad Williams
VP, Talent Acquisition
At the company for 7 months
Kenny L.
Kenny L.
VP Marketing, Demand Generation
At the company for 7 months
Emily Whitney
Emily Whitney
Director, Product & Marketing Legal
At the company for 2 years 9 months