3 weeks ago
Head of Marketing - Events
Infopro Digital
Nashville, TN (Hybrid)
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Find marketing roles you could actually win
2 open roles0
Head of Marketing - Events
Nashville, TN (Hybrid)
Salary Not AvailableSenior Level
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross‑regional event marketing and multi‑channel campaigns that tie products, regions, and audiences to revenue, while owning the metrics, budgets, and flagship events.
- Growth & Delivery: Drive events and multi‑channel campaigns for the Americas with Sales and Product to hit revenue targets
- Strategic Insight: Monitor market trends and competitor activity to shape strategy and audience growth
- Measurement & Budgeting: Own KPI tracking, ROI, and budgeting across campaigns and flagship events
Job Description
Own events marketing strategy and multi‑channel campaigns for the Americas in collaboration with Sales and Product, and manage performance against KPIs and revenue targets.
- Develop event marketing strategies for the Americas in partnership with Sales and Product teams
- Define and execute integrated, multi‑channel marketing campaigns aligned to business objectives
- Plan and deliver marketing strategies across products, regions and target audiences
- Own and track marketing performance against KPIs, revenue targets and audience growth metrics
- Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
- Set, manage and optimise marketing budgets to maximise return on investment
- Monitor market trends, competitor activity and customer behaviour to inform strategy
- Analyse internal and external data to drive audience development and database growth strategies
- Collaborate with global marketing teams to deliver consistent cross‑regional messaging and campaign alignment
Requirements
- Events marketing experience is a must. Preferably in a B2B environment.
- Strategic thinker with strong execution and project management skills
- Strong knowledge and understanding of the marketing mix, including both digital and direct marketing
- Proven success in driving qualified leads and achieving revenue goals
- Analytical with the ability to translate outcomes into creative/innovate initiatives
- Strong understanding of market research
- Experience in developing and executing new product launches
- Strong proficiency in PPC, social media marketing, and campaign optimization
- Commercially focused and driven with the desire to aggressively grow revenues in the Americas
- Thrives under pressure and is proactive at coming up with solutions
- A skilled communicator and influencer
Benefits
- We know great people make great companies. Infopro Digital is defined by people and passion while being powered by knowledge and innovation. Everything we do is centered on trust, integrity and respect. Our collaborative approach drives creativity across our markets; and our focus on giving teams ownership allows us to build an entrepreneurial culture where our people and brands can thrive and grow.
- As well as working with the most interesting, talented and fun people, we operate a culture where success is recognized.
- You will be supported throughout your career, tailoring your development through management support, internal and external training courses, and on the job training.
- In addition to a competitive salary we offer the following benefits:
- 20 Vacation Days (rising to 25 days)
- 5 Paid Sick Days
- 11 Paid Company Holidays
- Medical, Dental & Vision Insurance (including life insurance)
- 401k Plan Plus Match
- Flexible Spending Account (FSA)
- We’re proud to support employee wellbeing with a dedicated menopause policy and a culture of open, inclusive support.
- Short-term and Long-term Disability
- Employee Assistance Program
- Flexible Working
Infopro Digital
Infopro Digital is a leading player in the business-to-business information and services with 4,000 employees and over 100 brands covering Risk & Insurance, Automotive aftermarket, Construction, Retail, Industry and the Public Sector.The Group offers its customers and clients multi-media products and solutions. Software, tradeshows, databases, digital solutions, lead generation, analysis & insight, events and training helps customers and clients to:•Improve their efficiency and productivity•Make informed decisions faster with better insights on a daily basis•Grow revenue by generating new business and sales opportunities
Founded in 2001
Gentilly, Île-de-France, FRA
1.6K employees (445 in marketing)
Traffic Signals
Monthly Visitors
87.8K
Traffic Source Mix
Search
21.4%
Direct
27.9%
Referral
7.5%
Social
0.8%
Paid
0.5%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
389 (24% of company)
Marketing Roles Posted (Last 30 Days)
1