Responsibilities

• This role will plan and execute Repurpose’s omnichannel growth strategy (DTC, Amazon, retail eCommerce, digital marketplaces).
• DTC
• Set budgets, targets, and KPIs; manage a monthly P&L forecast.
• Lead Repurpose.com: own conversion rate optimization across the site with PDPs, landing pages, home page content, product assortment architecture
• Create and lead promotional strategy and campaigns: seasonal sale cadence, subscribe & save, bundling, etc.
• Partner with your Email & Retention Manager to drive repeat sales and build a segmentation strategy that gets more sophisticated as the list grows
• Drive new customer acquisition with profitable performance marketing
• Manage the DTC P&L with a clear line of sight to contribution margin
• Amazon
• Manage strategy and oversight of the Amazon agency on all fronts: product, content, advertising, and budgeting, and work closely with the operations team to ensure product availability

Requirements

• Minimum 8+ years in ecommerce, preferably with experience inside a lifestyle, better-for-you, or mission-driven CPG brand (not agency-only experience)
• Demonstrated hands-on management of a Shopify storefront and an Amazon Seller Central account (not just overseeing agencies that did)
• Incorporates AI tools into their daily workflow, using them to streamline repetitive tasks, surface deeper analytics, and move faster while treating AI as a co-intelligence partner, not a replacement for their own experience and judgment
• P&L fluent: builds their own models, defends assumptions, explains variance without being asked
• Manages agencies like a partner: drives strategy and accountability
• Operates at both ends of the reporting spectrum: deep enough in the data to catch what’s moving the business day-to-day, and clear enough to present KPI dashboards and critical business drivers to the leadership team without translation
• Communicates with impeccable clarity in writing and in person: can align cross-functional partners (sales, operations, product) as effectively as they can present to the full leadership team or address the broader organization
• Fluent in Shopify and Klaviyo platforms, including analysis and reporting
• ERP familiarity (NetSuite strongly preferred), Monday or similar project management tools

Preferred

• Has scaled a brand on Amazon from good to great and knows what it actually takes to move and stay there
• Has expanded Amazon and other ecomm presence internationally
• Has inherited "good but not great" ecommerce channels and made them measurably better, and can tell us exactly how
• Experience building or overhauling a retention and segmentation program as an email list scales
• Thrives in a lean, high-ownership environment and brings resourcefulness and urgency to a small team without needing layers of support to deliver results. Understands there is no mission without margin.

Benefits

• Pay Range: ~$175,000
• Benefits: Repurpose offers comprehensive benefits including medical, dental, and vision insurance and 401K.