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Marketing jobs

1 marketing jobs

3 months ago

Head of Digital

Nood

Austin, TX (Remote)Full time

All marketing roles in the US with a remote work arrangement

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All marketing roles in the US with a remote work arrangement

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Nood

Head of Digital

Austin, TX (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth for a DTC beauty brand with P&L ownership across acquisition, retention, and growth experiments.

Own full DTC growth, P&L, and revenue levers to hit targets.
Must-have: 7–10+ years in growth/digital with P&L accountability and deep Meta/Google experience.
Standout:成熟 growth architecture with testing system, CRO, and agency/team leadership.

Job Description

Responsibilities

DTC P&L. Revenue, contribution margin, and the growth levers behind both. You’re accountable for the number.
Paid Acquisition Strategy. Channel strategy and budget allocation across Meta, Google, and an expansion roadmap (TikTok, YouTube, Pinterest, Snap).
Performance Creative. Lead the performance creative function. Drive creative testing velocity, angle development, and iteration discipline tied to acquisition performance.
Growth Experimentation. Build the testing system: hypothesis, test, readout, decision, playbook. Prioritize the highest-leverage tests across offers, funnel, and channels. Maintain a rolling test roadmap with clear ownership and learning goals.
CRO. Own the conversion roadmap across Shopify - landing pages, PDPs, bundles, cart/checkout, upsells - coordinating with web/dev resources. Use TripleWhale + Shopify analytics for clean pre/post measurement.
Lifecycle & Retention. Own the CRM agency relationship and direct retention outcomes across email + SMS. Tie everything to cohort behavior and LTV and build a monthly lifecycle review tied to new customer revenue, repeat rate and attach rate.
Growth Operating Cadence. Weekly scorecards, monthly forecasts, quarterly strategy reviews. Clean KPI definitions, standardized reporting, decision logs, and cross-functional accountability.

Nood

Nood is pioneering the at-home beauty industry with our proprietary light-based approach to hair removal and skin rejuvenation. We’re on a mission to help 1 million people feel so good in the skin they’re in, they’ll brag to their friends about it. We’re one of Austin’s fastest growing direct-to-consumer startups.

Founded in 2020

Austin, Texas, USA

41 employees (7 in marketing)

www.trynood.com