Responsibilities

• Own the full spectrum of voice, tone, and written creative across marketing for both the Anthropic and Claude brands across marketing — web copy, social, product launches, campaigns and more.
• Define and evolve brand voice.
• Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all marketing creative touchpoints and channels.
• Lead the creative strategy and writing for marketing campaigns, product launches, web content, social media, video content and more.
• Define what “raising the bar” means. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality.
• Hire, mentor, and grow a team of writers and content strategists with strong voices and the ability to interrogate outputs relentlessly.
• Foster a culture of craft, creative ambition, and collaborative excellence.
• Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale.
• Work hand-in-hand with Creative Directors across Product, Enterprise, Web, Video, and Growth to deliver cohesive, world-class creative work across all channels and audiences.
• Serve as a key creative partner to marketing leadership, contributing to strategy and execution at the highest level.
• Serve as the connective tissue between human creative vision and AI execution infrastructure — translating strategic intent into prompting frameworks, feedback systems, and quality bars that scale.

Requirements

• 12+ years of experience in creative leadership
• A portfolio that demonstrates both exceptional writing craft and the ability to lead and shape creative vision at scale
• Deep experience defining or evolving brand voice and tone
• Proven track record of building and leading creative teams
• Strong cross-functional collaboration skills — comfortable working with designers, product teams, comms, engineers, and senior stakeholders
• Ability to balance strategic thinking with hands-on creative work
• Genuine curiosity about AI and the ability to communicate complex ideas with clarity, nuance, and warmth
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Minimum years of experience correlates with internal job level requirements

Preferred

• Experience working within or alongside a technical or scientific organization, and comfort translating complex subject matter into accessible, compelling creative.
• Familiarity with the AI industry landscape and the unique communications challenges it presents.
• Experience working in a creative studio or in-house creative environment at a high-growth technology company.

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.