2 months ago
Head of Content Strategy & Integrated Marketing
MiniMed
USA (Remote)Full time$220K/yr – $330K/yr
Marketing jobs
2 marketing jobs
Head of Content Strategy & Integrated Marketing
USA (Remote)
$220K/yr – $330K/yrSenior Level15+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the global content ecosystem and strategy, unifying brand narrative across patients, caregivers, HCPs, payers, and employees while translating strategy into locally impactful programs through cross-functional collaboration.
- Growth and governance: set unified direction, messaging frameworks, and channel strategy across paid, owned, and earned to maximize reach.
- Cross-market execution: translate global strategy into local programs with regional partners while maintaining consistency.
- Measurement and optimization: partner with the Center of Excellence to define KPIs, testing, and continuous improvement of content and media performance.
Job Description
Responsibilities
- Lead MiniMed's global content ecosystem, developing a clear, distinctive brand narrative and scalable content approach that drives consistency globally and impact locally
- Define and operationalize a unified content strategy across all audiences — patients, caregivers, HCPs, payers, and employees — anchored in a focused set of high-impact stories, campaigns, and priority moments that advance business priorities and strengthen market presence
- Shape MiniMed's global voice and competitive narrative, ensuring the organization communicates with clarity, relevance, and differentiation across markets and channels
- Establish the strategic direction for global content and media engagement, aligning campaign architecture, editorial priorities, and channel strategy across paid, owned, and earned environments to maximize reach and impact
- Set enterprise standards for content development, including messaging frameworks, formats, governance models, and operating processes that enable speed, quality, and measurable impact across the organization
- Develop and execute enterprise-wide integrated marketing programs, including business case development, budget management, execution, and ongoing performance measurement
- Lead sponsorship and partnership strategies, including concepting, evaluation, creation, and activation
- Partner with the Digital Center of Excellence to define the measurement approach for content and media performance, including shared KPIs, testing frameworks, and continuous optimization practices
- Develop reputational KPIs and listening tools to track and measure program impact on a corporate, regional, and global basis
- Collaborate cross-functionally with regional teams, marketing leaders, and key partners to ensure global strategy translates effectively into local execution while maintaining alignment and consistency
- Drive innovation in storytelling, engagement models, and channel approaches — identifying new opportunities to connect with audiences and scaling the approaches that demonstrate impact
- Build and maintain stakeholder contact programs that deliver MiniMed's point of view and insights to the right audiences at the right time
Requirements
- Bachelor’s degree required; advanced degree preferred
- Minimum of 15 years of relevant marketing experience, or 13 years with an advanced degree
- Minimum of 10 years of managerial experience
Preferred
- Strategic Vision: Proven ability to develop and lead corporate-level marketing strategy with broad organizational impact, including P&L or budget accountability
- Executive Leadership: Experience managing multiple teams and departments, with a track record of developing high-performing leaders and setting organizational direction
- Integrated Marketing Expertise: Demonstrated mastery in integrated marketing, content strategy, or a combination of related marketing disciplines with proven experience managing budgets and driving measurable business outcomes at an enterprise level
- Storytelling & Brand: Exceptional ability to craft compelling narratives that resonate across diverse audiences, channels, and markets
- Omni-Channel Expertise: Deep knowledge of paid, owned, earned, and shared media strategies with a data-driven approach to optimization
- Cross-Functional Influence: Ability to align and mobilize regional teams, agency partners, and senior stakeholders around a shared content vision
- Innovation Mindset: Passion for identifying emerging trends, testing new engagement models, and scaling approaches that demonstrate real impact
- Healthcare or MedTech Experience: Familiarity with regulated industries, HCP engagement, and patient-facing communications is a strong advantage
Benefits
- MiniMed offers a competitive salary and flexible benefits package
MiniMed
5.0 Glassdoor
MiniMed is a full-stack insulin delivery company built around one belief: that technology should lift the burden of diabetes. So that every day is a better day. Days when diabetes fades into the background and life takes the lead. Joyful, messy, fully lived days — when things feel lighter, easier, more possible. Those are the days we’re here to make real.Connect with us!Facebook @ www.facebook.com/MiniMedInstagram @ www.instagram.com/minimed/X @ https://x.com/minimedTikTok @ https://www.tiktok.com/@minimedYouTube @ https://www.youtube.com/@MiniMed_US
Founded in 2001
Los Angeles, California, USA
520 employees (11 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
226.9K
Monthly Google Ads Budget
$64.6K
Traffic Source Mix
Search
51.7%
Direct
37.5%
Referral
7.7%
Social
1.7%
Paid
1.3%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
11 (2% of company)
Median Career Experience
15.5 years
Median Tenure
0.4 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$31.9M
Last Raise
$27.5M
Debt Financing, 6 years ago
Funding History
- Jan 2020Debt Financing • $27.5M
- Dec 2016Series Unknown • $1M
- May 2015Series B • $3M