Responsibilities

• Lead MiniMed's global content ecosystem, developing a clear, distinctive brand narrative and scalable content approach that drives consistency globally and impact locally
• Define and operationalize a unified content strategy across all audiences — patients, caregivers, HCPs, payers, and employees — anchored in a focused set of high-impact stories, campaigns, and priority moments that advance business priorities and strengthen market presence
• Shape MiniMed's global voice and competitive narrative, ensuring the organization communicates with clarity, relevance, and differentiation across markets and channels
• Establish the strategic direction for global content and media engagement, aligning campaign architecture, editorial priorities, and channel strategy across paid, owned, and earned environments to maximize reach and impact
• Set enterprise standards for content development, including messaging frameworks, formats, governance models, and operating processes that enable speed, quality, and measurable impact across the organization
• Develop and execute enterprise-wide integrated marketing programs, including business case development, budget management, execution, and ongoing performance measurement
• Lead sponsorship and partnership strategies, including concepting, evaluation, creation, and activation
• Partner with the Digital Center of Excellence to define the measurement approach for content and media performance, including shared KPIs, testing frameworks, and continuous optimization practices
• Develop reputational KPIs and listening tools to track and measure program impact on a corporate, regional, and global basis
• Collaborate cross-functionally with regional teams, marketing leaders, and key partners to ensure global strategy translates effectively into local execution while maintaining alignment and consistency
• Drive innovation in storytelling, engagement models, and channel approaches — identifying new opportunities to connect with audiences and scaling the approaches that demonstrate impact
• Build and maintain stakeholder contact programs that deliver MiniMed's point of view and insights to the right audiences at the right time

Requirements

• Bachelor’s degree required; advanced degree preferred
• Minimum of 15 years of relevant marketing experience, or 13 years with an advanced degree
• Minimum of 10 years of managerial experience

Preferred

• Strategic Vision: Proven ability to develop and lead corporate-level marketing strategy with broad organizational impact, including P&L or budget accountability
• Executive Leadership: Experience managing multiple teams and departments, with a track record of developing high-performing leaders and setting organizational direction
• Integrated Marketing Expertise: Demonstrated mastery in integrated marketing, content strategy, or a combination of related marketing disciplines with proven experience managing budgets and driving measurable business outcomes at an enterprise level
• Storytelling & Brand: Exceptional ability to craft compelling narratives that resonate across diverse audiences, channels, and markets
• Omni-Channel Expertise: Deep knowledge of paid, owned, earned, and shared media strategies with a data-driven approach to optimization
• Cross-Functional Influence: Ability to align and mobilize regional teams, agency partners, and senior stakeholders around a shared content vision
• Innovation Mindset: Passion for identifying emerging trends, testing new engagement models, and scaling approaches that demonstrate real impact
• Healthcare or MedTech Experience: Familiarity with regulated industries, HCP engagement, and patient-facing communications is a strong advantage

Benefits

• MiniMed offers a competitive salary and flexible benefits package