8 days ago
Vice President of Channel Strategy & Optimization
JPMorganChase
Columbus, OH (Unknown)Full time
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Vice President of Channel Strategy & Optimization
Columbus, OH (Unknown)
Salary Not AvailableSenior Level6+ years expFull time
Posted 8 days ago
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Job Summary
Own the cross-channel strategy and governance of channel playbooks, experiments, and optimization initiatives to improve conversion and customer journeys across email, chase.com, branch, and direct mail.
- Define channel roles across segments and journeys
- Translate performance insights into actionable strategy updates
Job Description
Responsibilities
- Define channel roles and “jobs-to-be-done” across customer segments and journey stages (e.g., awareness consideration conversion), ensuring each channel has a clear purpose and success criteria
- Develop and maintain channel playbooks for email, chase.com, branch, and direct mail, including: targeting approach, contact principles, message sequencing logic, offer presentation standards, and channel-specific KPIs
- Own cross-channel orchestration strategy, including sequencing, frequency guidance, suppression/conflict rules, and “next best channel” recommendations to maximize conversion
- Build and govern the channel experimentation: hypothesis backlog, roadmap prioritization, test design standards, learning agenda, and a decision log (scale/stop/iterate)
- Expand channel presence by identifying and scaling new channels and access points within existing channels (email, chase.com, branch, direct mail); proposes extensions where appropriate, covering end-to-end considerations including customer experience and journey fit, segment/eligibility rules, offer and message consistency, operational feasibility and capacity, technology dependencies and financial viability
- Partner with Analytics to set measurement standards (e.g., channel incrementality expectations, chase.com conversion funnel impacts, branch conversion tracking approach) and ensure insights are available and actionable
- Translate performance insights into strategy updates: identify root causes, recommend playbook changes, and propose channel mix/optimization opportunities to the holistic strategy lead
- Shape experience strategy requirements for digital and branch channels (e.g., chase.com placements and flows, branch prompts/scripting principles)
- Influence cross-functional stakeholders to align on scalable channel strategies and customer journeys across products and lines of business
Requirements
- 6+ years of experience in channel strategy, growth strategy, lifecycle marketing strategy, performance marketing strategy, or related roles with multi-channel scope
- Demonstrated ability to build scalable systems: playbooks, governance, measurement standards, and test-and-learn operating models
- Strong analytical fluency (funnel analysis, attribution vs. incrementality concepts, experimentation design) and ability to translate data into clear strategic actions
- Proven stakeholder influence across cross-functional partners
- Excellent executive communication skills: crisp problem framing, trade-off articulation, and decision-focused storytelling
- Highly proficient in Microsoft Excel and Power Point
Benefits
- We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
JPMorganChase
4.0 Glassdoor
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.
New York, New York, USA
219K employees (4,490 in marketing)
81% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
2.3M
Traffic Source Mix
Search
32.4%
Direct
41.2%
Referral
25.5%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~218.8K
Marketing Team
Marketing Team Size
2,953 (1% of company)
Median Career Experience
25 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
53
