4 weeks ago
Head of Brand Strategy, Greater Asia
Crazy Maple Studio
Sunnyvale, CA (On-site)Full time$150K/yr – $200K/yr
Head of Brand Strategy, Greater Asia
Sunnyvale, CA (On-site)
$150K/yr – $200K/yrSenior Level8+ years expFull time
Posted 4 weeks ago
Job Summary
Own the Greater Asia brand strategy, shape upstream content and IP acquisitions, collaborate with Content/Production, run localized campaigns, and report on brand health to drive regional growth.
Job Description
Responsibilities
- Define and publish the Greater Asia brand strategy — positioning, audience segmentation, market sequencing, and the annual brand calendar
- Translate performance marketing and social signal into upstream content strategy: which IP, which genres, and which formats get made, and why
- Own the IP acquisition roadmap for agency-represented properties, spanning historical and contemporary titles — sourcing, prioritization, and the business case for each acquisition
- Partner with the Content and Production teams as the strategy client: you write the brief and hold the quality bar, they staff and execute, and a dedicated PM tracks delivery against your brief
- Run localized brand and social campaigns in market, including KOL and platform partnerships specific to Southeast Asia
- Report brand health and campaign efficacy on a monthly cadence, with a clear line from spend to audience growth
Requirements
- 8+ years in brand strategy, content marketing, or entertainment marketing, including at least 2 years setting strategy and executing it
- Proven experience across both Asian and Western markets — you have run campaigns in both and understand why a creative that works in one fails in the other
- Professional fluency in Mandarin and English, written and spoken
- Hands-on background in entertainment marketing and publicity — trailer strategy, release windows, press and platform coordination
- Demonstrable content judgment: you can articulate why a story works for a specific audience, not only how to distribute it
- Comfortable as a team of one to start, with the ability to build a function as the region scales
- Experience with short-form vertical drama, webtoon, web novel, or micro-drama formats a plus
- Existing relationships with distribution platforms or talent agencies across Greater Asia a plus
- Prior work at a Chinese-language streaming platform or studio a plus
- Humble, resourceful, and effective at influencing teams you do not manage
Crazy Maple Studio
3.2 Glassdoor
Crazy Maple Studio is a rapidly growing company based in Silicon Valley, California, specializing in mobile gaming, reading, and streaming. We are passionate about blending creativity with technology to deliver engaging, innovative digital experiences. Our apps are designed to entertain and connect a diverse global audience through the power of storytelling.We are committed to redefining digital entertainment by fostering a community where creators and fans collaborate, share, and explore new stories and content together.ReelShort – The #1 vertical streaming platform, delivering high-quality, bite-sized mini-dramas that revolutionize short-form entertainment. With dozens of original shows available and many more on the way, ReelShort is reshaping on-the-go storytelling.Chapters – An interactive storytelling app where your choices shape the narrative. With genres like romance, fantasy, sci-fi, and drama, this immersive experience transforms reading into a personal adventure.MyFiction (formerly KISS) – A premier reading app with 20,000+ books across multiple genres. With over 2.5M downloads, it’s a hub for both avid readers and emerging writers. We’ve signed 600+ books from new authors in just a few months, expanding user-generated content (UGC) opportunities.ReelShort 🔗 www.reelshort.comChapters 🔗 crazymaplestudio.com/chaptersMyFiction 🔗 www.myfiction.comJoin The Team: https://apply.workable.com/crazymaplestudio/
Founded in 2016
Sunnyvale, California, USA
379 employees (263 in marketing)
56% recommend to a friend
Salaries
Posted range
$150K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
171 (45% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
456K
Traffic Source Mix
Search
40.6%
Direct
46.4%
Referral
9%
Social
3.1%
Paid
0.6%
Headcount Trend
Current headcount: ~382