Responsibilities

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing
• Work directly with the build team to translate your workflow specs into working agent automations
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it
• Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current
• Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself
• Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

Requirements

• 4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply
• Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics
• Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for
• Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs
• Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters.
• High agency, you define the work, you don't wait for it to be defined for you

Preferred

• Experience with marketing automation, CRM, or lifecycle messaging systems
• Exposure to A/B testing and experimentation frameworks
• Background in fintech, consumer financial products, or regulated industries
• Any hands-on experience with workflow automation or no-code orchestration tools