6 days ago
Growth Workflow Specialist, Organic Growth
Kraken
USA (Remote)Full time$92K/yr – $192K/yr
Marketing jobs
2 marketing jobs
Growth Workflow Specialist, Organic Growth
USA (Remote)
$92K/yr – $192K/yrMid Level3+ years expFull time
Posted 6 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the organic growth automation pipeline from signal ingestion to CMS deployment, translating SEO and AEO strategy into executable workflows, while QAing AI outputs and expanding the workflow to new growth levers.
- Define workflow specs for the build team
- Automate content brief generation and QA
- Extend systems thinking to CRO, onboarding, and localization
Job Description
Responsibilities
- Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment
- Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement
- Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts
- Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer
- QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment
- Define knowledge base inputs for the organic growth agents, what content rules, standards, and market specific requirements should be codified
- Extend your systems thinking to other growth levers as the engine scales, CRO content, onboarding copy, localization workflows, and beyond
Requirements
- 3+ years in SEO with strong technical understanding, you understand how crawling, indexing, and ranking work, and you think about content as a system
- Familiarity with AEO and LLM visibility concepts, you understand how AI answer engines work and what it takes to appear in them
- CMS and content pipeline experience, comfortable working with content management systems and automated content deployment workflows
- Systems thinking, you can map an organic content workflow as a series of triggers, decisions, actions, and measurements
- Data comfort, you can interpret organic performance data, identify what's working, and define what an agent should optimize for
- Strong written communication, your workflow specs become the build team's blueprints. Precision matters.
Preferred
- Experience with programmatic SEO or content automation at scale
- Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms
- Background in regulated industries where content compliance adds complexity
- Any hands-on experience with workflow automation or no-code orchestration tools
- Experience with AI content generation tools or LLM APIs
Kraken
4.7 Glassdoor
Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves audits. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces, recognizing how the platform offers one of the world's most compelling employment opportunities. Risk Disclosure: https://k.xyz/3LO7ofe
Founded in 2011
Remote First, England, US
746 employees (82 in marketing)
97% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
117.1K
Traffic Source Mix
Search
37.4%
Direct
44.9%
Referral
9.6%
Social
6.6%
Paid
1.1%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
46 (2% of company)
Median Career Experience
11 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership
Lauren Post
VP - PR/Communications
At the company for 2 years 11 months
Evan Kohn
Global Head of Marketing & Growth | Kraken Pro, Kraken Institutional, Kraken VIP
At the company for 1 year 1 month
Lou Frangella
Head of Consumer Marketing & Brand Partnerships
At the company for 3 years 10 months
Aaron Goldwyn
Director, Brand Partnerships
At the company for 11 months
Funding
Last Raise
Series Unknown