10 days ago
Staff Product Manager, Growth (Acquisition)
Linktree
Los Angeles, CA (Remote)Full time$215K/yr – $230K/yr
Staff Product Manager, Growth (Acquisition)
Los Angeles, CA (Remote)
$215K/yr – $230K/yrSenior Level8+ years expFull time
Posted 10 days ago
Job Summary
Own and scale Linktree's growth engine by leading acquisition strategy, optimizing onboarding, and building scalable organic and referral loops across product, marketing, and data.
- Lead product-led growth and acquisition loops across the funnel.
- Optimize profile-to-signup experiences and onboarding paths.
- Partner with Marketing, SEO, and Data to measure impact and drive iterative growth.
Job Description
Responsibilities
- Own Linktree's product-led acquisition strategy, with a clear mandate to grow the number of new users entering the Linktree ecosystem.
- Own and optimize the profile-to-signup journey, including "Powered by Linktree," "Claim your Linktree," creator discovery, sign-up, authentication, and other pathways that turn visitors into Linktree users.
- Identify and build scalable organic acquisition loops across Linktree's massive network of profiles, content, creators, businesses, and audience traffic.
- Partner closely with Growth Marketing and SEO to improve organic discovery, landing-page conversion, SEO/AEO performance, and the journey from external discovery into the product.
- Own and evolve Linktree's referral strategy, including the product experiences, incentives, and growth mechanics that encourage creators to bring new users into the ecosystem while carefully managing incrementality and cannibalization.
- Develop new acquisition products and tools that provide standalone value to creators and businesses while introducing them to Linktree — from social presence and audience-growth tools to new ways of helping prospective users understand how they compare, improve, and grow.
- Explore creative, zero-to-one acquisition opportunities across new customer segments, including ways to identify prospective users, create relevant Linktree experiences for them, and build compelling "claim your Linktree" journeys.
- Develop a high-velocity experimentation roadmap across acquisition surfaces, focused on increasing qualified traffic, signup conversion, referral growth, and overall new-user acquisition.
- Lead deep funnel analysis to understand where prospective users discover Linktree, where they drop off before sign-up, and which interventions have the greatest potential to unlock growth.
- Partner closely with the Activation team to create a seamless handoff from acquisition into activation, ensuring the users and segments we bring into Linktree have a clear path to reaching value.
Requirements
- 8+ years of product management experience, with significant experience in growth, acquisition, product-led growth, SEO, referrals, virality, funnel optimization, or adjacent growth disciplines.
- Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve growth funnel with meaningful user volume.
- A track record of driving measurable new-user growth through product-led acquisition, experimentation, organic growth loops, referrals, conversion optimization, or new acquisition surfaces.
- Strong understanding of how product, SEO, content, marketing, and distribution can work together to create compounding organic growth.
- Strong analytical depth: you are fluent in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition.
- Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
- Experience identifying and building zero-to-one growth opportunities, particularly where the path forward is ambiguous and requires experimentation rather than simply optimizing an existing funnel.
- Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.
- Strong product judgment: you know when to optimize an existing acquisition surface, when to build a new growth loop, and when an unconventional idea is worth testing.
- Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.
Linktree
4.1 Glassdoor
Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate a place where they can share, sell and grow. Among the top 300 most popular website destinations globally, Linktrees see over 1.2 billion unique visitors a month.In 2021 alone, we enabled over one million artists to generate 90 million streams across platforms – twice as many artists and three times as many streams than in the year prior. In 2022, we launched a developer marketplace and a mobile app to continue compounding the success for creators everywhere. That’s why more than 70 million people and global brands link everything they are on Linktree, including TikTok, Selena Gomez, Red Bull, Shawn Mendes, the LA Clippers, The Rock and HBO.
Founded in 2016
Collingwood, Victoria, AUS
308 employees (63 in marketing)
75% recommend to a friend
76% CEO approval
Salaries
Posted range
$215K/yr – $230K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
35 (11% of company)
Median Career Experience
10 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Traffic Signals
Monthly Visitors
191.5M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.5%
Direct
53.2%
Referral
4.7%
Social
20.4%
Paid
0.2%
Headcount Trend
Current headcount: ~310