10 days ago
Senior Manager, Go-to-Market Marketing - Consumer Services
EPAM Systems
New York City, NY (Remote)Full time$110K/yr – $145K/yr
Marketing jobs
2 marketing jobs
Senior Manager, Go-to-Market Marketing - Consumer Services
New York City, NY (Remote)
$110K/yr – $145K/yrSenior Level10+ years expFull time
Posted 10 days ago
Job Summary
Owns the Consumer Services GTM strategy and execution, shaping market positioning, demand programs and cross-functional enablement across sales, product and partnerships.
- Define long-term GTM vision, audiences, growth opportunities, value propositions and marketing priorities across EPAM Consumer Services
- Lead integrated GTM programs across marketing, sales enablement, partnerships and events
- Develop industry thought leadership and enable executive-level client conversations
Job Description
Responsibilities
- Define the Consumer Services GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Consumer Services businesses
- Translate market and client insight into action: Maintain a deep understanding of Consumer Services market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities to inform EPAM's positioning and GTM investments
- Develop differentiated industry positioning and messaging: Connect EPAM's technology, engineering, consulting and transformation capabilities to the business challenges and opportunities facing executive buyers across all industry segments
- Partner with Consumer Services business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments and scorecards with business growth goals and strategic account priorities
- Drive pipeline and sales acceleration: Identify priority market opportunities and orchestrate marketing programs designed to create demand, support strategic accounts, enable large-deal pursuits and expand relationships with existing clients
- Shape and activate the Consumer Services portfolio: Work with industry and capability leaders to identify the offerings, solutions and propositions with the greatest market potential and develop the GTM strategy required to take them to market
- Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, field marketing, events, analyst relations, executive engagement and sales enablement
- Build and activate ecosystem opportunities: Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
- Develop industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Consumer Services and create opportunities for executive-level client conversations
- Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories and propositions
Requirements
- 10+ years of experience in B2B go-to-market marketing, industry marketing, product/solutions marketing or market development, ideally within technology services, consulting, systems integration or another complex B2B environment
- Significant experience within the Consumer Services sector, with strong knowledge including business models, market dynamics, technology priorities and transformation agendas
- Demonstrated ability to translate business strategy and market opportunity into actionable go-to-market marketing strategy
- Strong understanding of Consumer Services buyer personas and the priorities of C-suite and senior business and technology decision-makers
- Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services
- Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence
- Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand generation, ABM, field marketing, events, digital and partner marketing
- Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders
- Experience working across complex, globally distributed and highly matrixed organizations and influencing teams without direct authority
- Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners
Benefits
- Medical, Dental and Vision Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited access to LinkedIn learning solutions
- Matched 401(k) Retirement Savings Plan
- Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
- Paid Holidays - nine (9) total per year
EPAM Systems
4.1 Glassdoor
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.We leverage AI and GenAI to deliver transformative solutions that accelerate our clients’ digital innovation and enhance their competitive edge. Through platforms like EPAM AI/RUNTM and initiatives like DIALX Lab, we integrate advanced AI technologies into tailored business strategies, driving significant industry impact and fostering continuous innovation.We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as Most Loved Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.Learn more at www.epam.com.
Founded in 1993
Newtown, Pennsylvania, USA
63K employees (1,443 in marketing)
83% recommend to a friend
94% CEO approval
Salaries
Posted range
$110K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
646 (1% of company)
Median Career Experience
12 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Naaz Fatima Butt, MBA
Head of Google Cloud Partner Marketing (Global)
At the company for 2 years
Robert Ricker
Head of Salesforce Marketing Cloud & Data Cloud - Business Solution Architecture
At the company for 4 years 11 months
Svetlana Klyuchkova, MBA
Head of Platform Partner Marketing, NA
At the company for 5 years 7 months
Patricia Karalis
Head of Global Marketing, Platforms, Partners and Products
At the company for 5 years 10 months
Funding
Total Funding
$75M
Last Raise
$50M
Series Unknown, 18 years ago
Funding History
- Jun 2008Series Unknown • $50M
- Feb 2008Series B
- Jan 2006Series Unknown • $25M
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$136K
Traffic Source Mix
Search
23.5%
Direct
65.3%
Referral
7.9%
Social
2.3%
Paid
0.9%
Headcount Trend
Current headcount: ~63K