Responsibilities

• Lead the North America Services field marketing strategy and integrated program plan (quarterly/annual), focused on pipeline creation, acceleration, and deal influence across priority solutions and segments.
• Develop and execute predominantly field-led tactics, including account-based field programs, executive engagements, in-person events/roadshows, partner and ecosystem co-marketing, regional sponsorships, webinars, and targeted sales plays.
• Build tight operating rhythms with Sales: joint planning, campaign intake and prioritization, account/territory alignment, and closed-loop measurement (leads, opportunities, influenced pipeline, bookings).
• Translate global Services positioning, content, and thought leadership into North America-relevant messaging and assets; identify gaps and influence global roadmap based on regional sales/market input.
• Partner with cross-functional stakeholders (Services portfolio and product, regional marketing, corporate marketing, comms, analytics, finance, and legal/compliance) to deliver integrated programs and launch readiness.
• Lead, coach, and develop a high-performing field marketing team; set clear objectives, establish best practices, and ensure consistent program quality and execution excellence.
• Deliver executive-ready reporting and insights through monthly/quarterly business reviews; communicate outcomes, learnings, and recommendations to senior stakeholders.

Requirements

• Proven ability to align marketing strategy with senior sales leaders (e.g., SBLs), build joint plans, and drive measurable pipeline and revenue outcomes in a matrixed organization.
• Ability to work cross-functionally with product and product marketing teams to apply complex technical positioning to in-market campaigns.
• Strong experience with field-first, account-based marketing motions and seller enablement (sales plays, messaging, tools, and event-based engagement).
• Demonstrated strategic planning skills with the ability to translate insights into execution; comfortable presenting to and influencing senior executives.
• Analytical, performance-oriented mindset; experience building measurement frameworks and operating in closed-loop collaboration with Sales and Marketing Ops.
• Strong people leadership, stakeholder management, and program management capabilities; able to lead through ambiguity and shifting priorities.
• Budget management experience, including agency/vendor oversight and ROI-driven investment decisions.
• Ability to travel at least 20% of the time.

Preferred

• B2B marketing experience, including leading demand generation/field marketing teams in financial services, payments, consulting, SaaS, or enterprise technology.

Benefits

• Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
• compensation [