13 days ago
Marketing Analyst, Visa Direct Field Marketing (LAC)
Visa
New Mexico, USA (Hybrid)Full time$93K/yr – $145K/yr
Marketing jobs
2 marketing jobs
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Marketing Analyst, Visa Direct Field Marketing (LAC)
New Mexico, USA (Hybrid)
$93K/yr – $145K/yrMid Level3+ years expFull time
Posted 13 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive client marketing programs across co-creation, demand generation, events, and insights, collaborating with Sales, UI/UX, and Marketing to optimize adoption and pipeline impact.
- Lead AI-informed strategy, performance analysis, and program optimization
- Coordinate cross-functional GTM, events, and client activations for measurable outcomes
Job Description
Responsibilities
- Client Marketing & Co-Creation: Support the development and execution of co-marketing programs with key clients and partners and help shape go-to-market approaches that drive adoption, activation, and sustained usage
- Demand Generation & Campaign Support: Contribute to integrated marketing programs designed to accelerate pipeline and deal progression, supporting campaign execution, optimization, and performance tracking.
- Experiential & Event Activation: Support the planning and delivery of client-facing events, executive engagements, and industry moments, helping translate event engagement into measurable follow-up and pipeline impact.
- Insights & Performance: Analyze program and client performance to identify opportunities for growth and optimization, translating insights into clear, actionable recommendations for both internal teams and clients.
- You will work in a highly collaborative environment, partnering closely with Sales, UI/UX teams, Marketing Services, and the Global Customer Growth team. You will act as a connector across these teams to ensure that client programs are well designed, effectively executed, and optimized for performance.
- What You Will Do Day To Day: Leverage data and insights using AI tools to inform and shape client marketing strategies, identifying opportunities to drive adoption, activation, and growth
- Partner with Sales and Client teams to support deal acceleration through targeted, insight-driven marketing initiatives
- Contribute to the development and execution of co-marketing programs with key clients and partners
- Support the design and delivery of go-to-market programs, helping clients bring new solutions and experiences to life
- Help plan and execute client-facing activations, including industry events and executive engagements, translating engagement into measurable follow-up
Requirements
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
Preferred
- 3-4 years of relevant experience in B2B marketing, analytics, or client facing marketing roles
- Bachelor’s degree in marketing, communications, business, analytics, or related field.
- Experience in payments, fintech, or financial services is a strong advantage
- Strong analytical mindset with experience using data to inform marketing and business decisions
- Experience applying AI tools—including agent-based solutions—to improve marketing effectiveness, streamline workflows, and drive data-informed decision making
- Experience in client-facing roles supporting or executing client or partner marketing programs
- Understanding of customer lifecycle marketing including acquisition, activation, and usage growth
- Ability to translate insights into clear, actionable recommendations for clients and internal teams
- Strong collaboration skills with experience working across Sales, Product, UX, and Marketing functions
- Executive presence, clear and concise communication skills, both written and verbal
Benefits
- Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.
Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)
Traffic Signals
Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%
Headcount Trend
Current headcount: ~29.4K
Marketing Team
Marketing Team Size
1,328 (5% of company)
Median Career Experience
19 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
16
People
HR / Recruitment
Marketing Leadership
Funding
Last Raise
Post IPO Equity, 10 years ago
Funding History
- Sep 2016Post IPO Equity