13 hrs ago
Vice President of Experiential Marketing
Apex Innovation Ventures
USA (Hybrid)Full time$220K/yr – $325K/yr
Vice President of Experiential Marketing
USA (Hybrid)
$220K/yr – $325K/yrSenior Level15+ years expFull time
Posted 13 hrs ago
Job Summary
Own and lead the global experiential marketing strategy, driving scalable programs and major brand activations across regions to support growth and key partnerships.
- Establish and govern a portfolio of conferences, events, and activations
- Align experiential initiatives with corporate, brand, and business development goals
- Own budget, ROI metrics, and agency/vendor partnerships
Job Description
Responsibilities
- Develop and lead the company’s global experiential marketing strategy.
- Establish an annual portfolio of conferences, events, sponsorships, client experiences, and brand activations.
- Align experiential initiatives with broader corporate, brand, marketing, and business development objectives.
- Identify emerging trends and opportunities to create differentiated customer experiences.
- Oversee major industry conferences, corporate events, executive gatherings, and strategic brand activations.
- Establish creative direction and experience standards across major events and markets.
- Ensure consistent brand positioning across physical and digital experiences.
- Develop scalable programs that can support growth across multiple regions.
- Develop high-touch experiences for strategic clients, institutional partners, investors, and industry leaders.
- Oversee executive dinners, private events, networking programs, and relationship-building experiences.
Requirements
- 15+ years of experience in experiential marketing, event marketing, integrated marketing, brand strategy, or a related field.
- 8+ years of experience leading marketing teams or large-scale experiential programs in a senior leadership capacity.
- Proven experience developing and executing global or multi-market experiential marketing strategies.
- Strong track record managing major conferences, sponsorships, executive events, and brand activations.
- Experience managing substantial marketing budgets and external agencies.
- Strong understanding of brand strategy, customer engagement, and integrated marketing.
- Excellent executive communication, negotiation, presentation, and relationship-building skills.
- Demonstrated ability to connect experiential marketing initiatives to measurable business outcomes.
Preferred
- Experience in fintech, financial services, technology, payments, investment management, or other high-growth industries.
- Experience engaging institutional clients, executives, investors, strategic partners, or high-value customers.
- Established relationships with major industry conferences, event organizations, agencies, and strategic partners.
- Experience managing global marketing programs across multiple regions.
- Experience integrating physical experiences with digital, content, social, and corporate communications.
- MBA or advanced degree in Marketing, Business, Communications, or a related field is a plus.
Apex Innovation Ventures
Apex Innovation Ventures develops early-stage innovation companies. Participation ranges from consulting and co-development to investment and operation.We help innovators find and develop the expanded resources they need to see their inventions find fruition. This might be development support, talent acquisition, entity and intellectual property development, strategic investors, supply partners, or market partners. Our team has deep innovation experience, and our ventures tend to reflect complex or difficult-to-achieve value models.Since 2016 we have added a crypto-economy valuation toolset to our intellectual property assessment that builds on decades of fintech, analytical, and intellectual product development and evaluation experience. These include a quant model and an audit process that allows us to assess utility-crypto offerings' value and investment requirements, particularly in scenarios claiming disruptive cannibalization of measurable markets. We expand on Burniske, including timing, supply, offer structure, assets categories, drivers of utility and adoption, factors affecting component value, market concentration, market novelty, cost positions, participant loyalty, savings drivers, and economic factors driving holding, leakage, and velocity. We present token value against implicit discount hurdle rates. We include measures of systematic and validated input factors (or surrogates) with quantitative univariate factor sensitivity and multivariate factor interaction, including MRTS and Monte Carlo estimates model volatility. Our assessment includes qualitative drivers: white paper audit, offering structure, team constituency and engagement, tech development requirements, network traffic capacity, customer acquisition viability, build investment, and technology gaps.
Founded in 2014
Austin, Texas, USA
1 employees (1 in marketing)
Salaries
Posted range
$220K/yr – $325K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~1