5 weeks ago
Vice President, Brand Experience
Publicis Groupe Holdings B.V
New York City, NY (On-site)Full time$149K/yr – $239K/yr
Vice President, Brand Experience
New York City, NY (On-site)
$149K/yr – $239K/yrSenior Level10+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own strategic leadership across media planning to align Consumer, Brand, and Business tensions into actionable, data-informed strategy for multiple brands.
- Translate data into viable business solutions and clear audience recommendations using syndicated and proprietary sources.
- Guide teams on applying strategic constructs and driving thought leadership across the portfolio.
- Collaborate with other capabilities and third parties to advance modern marketing solutions and client outcomes.
Job Description
Responsibilities
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
- Elevate and provide critical thinking across a portfolio of brands + running projects
- Guide and support internal teams in the application & positioning of strategic constructs & products
- Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
- Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
- Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
- Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Requirements
- 10+ years of experience in media planning/strategy with progressive levels of responsibility
- Proven track record of strategic leadership & oversight
- Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Excellent leadership ability to drive team to deliver results
- Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
- Thorough and proven ability to thrive in a fast-paced environment
Benefits
- Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Traffic Signals
Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%
Headcount Trend
Current headcount: ~10.8K
Marketing Team
Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Scott Hess
Chief Marketing Officer
At the company for 3 years 7 months
Brooke Govert
Vice President, Talent Acquisition - Starcom
At the company for 5 months
Eric Meister
SVP, Marketing Strategy
At the company for 1 year 1 month
Hunter Bickford
Vice President, Product Marketing
At the company for 4 years 2 months