3 months ago
Lead Email Marketing Specialist
OuterBox
USA (Remote)Full time$80K/yr – $90K/yr
Marketing jobs
2 marketing jobs
Lead Email Marketing Specialist
USA (Remote)
$80K/yr – $90K/yrSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive and oversee email campaigns and workflows for a client-focused team, ensuring design quality, compliance, and lifecycle alignment.
- Own end-to-end email/SMS campaign design and execution for the customer lifecycle.
- Must-have: 4+ years of experience or proven exceptional performance with ESPs such as Salesforce Marketing Cloud, Klaviyo or MailChimp.
- Standout: 2-3 years of people management and cross-functional collaboration with CS, design, and strategy.
Job Description
Responsibilities
- Leadership: Lead and oversee the team to develop a motivated, skilled, and cohesive team.
- 1:1 Meetings & Annual Reviews: Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
- Campaign Design and Execution: Develop, write and build email / SMS marketing campaigns and workflows that align with brand guidelines, unique user lifecycle touchpoints and marketing goals.
- Collaboration and Strategy Integration: Collaborate with Client Success Manager, designers, and other team members to ensure that the email campaigns align with overall marketing strategies and customer journey mapping, integrating insights from various stakeholders into the campaign execution.
- Stakeholder Communication: Maintain clear and consistent communication with team members and stakeholders to ensure that campaign goals are understood and that email designs meet the brief’s requirements and objectives.
- Performance Monitoring and Quality Assurance: Continuously monitor the performance of email campaigns and workflows to ensure quality and effectiveness, and make optimization recommendations as necessary.
- Compliance and Best Practices Adherence: Ensure all email campaigns comply with industry best practices and legal standards, including CAN-SPAM regulations and GDPR where applicable, maintaining high standards of data privacy and email deliverability.
- Other duties as assigned
Requirements
- 4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
- Preferred experience with email service providers such as Salesforce Marketing Cloud, Klaviyo, and MailChimp
- Strong communication skills (written, verbal, as well as visual through diagrams and concepts). Writing skills are a must.
- 2-3 years of people management
- Excellent problem-solving skills
- Attention to detail and time management skills
- Accountability in ensuring brand and design standards are met on every project
- Actively stays updated with the latest trends in email marketing.
Preferred
- Knowledgeable about cross inbox & cross device compatibility
- Basic understanding of HTML and CSS best practices for email templates
- Basic understanding of A/B testing practices.
- Understanding of email authentication protocols
- Good grasp of web analytics, experience with Google Analytics
Benefits
- Why You’ll Love Working at OuterBox: - High-character, fun, and cohesive work culture - Competitive base salary - PTO that is genuinely encouraged - Affordable, low-deductible health insurance plans - Supplemental benefits, including employer-paid life insurance, short & long term disability insurance - 401k with company match - Remote work flexibility - Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback - Professional/individual development stipend - Salary: $80-90K
OuterBox
At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.
Headcount Trend
Current headcount: ~347
Marketing Team
Marketing Team Size
139 (40% of company)
Marketing Roles Posted (Last 30 Days)
5