7 days ago
Creator Campaign Specialist - New York
Spotlight Media
New York City, NY (Hybrid)Full time$65K/yr – $75K/yr
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Find marketing roles you could actually win
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Find marketing roles you could actually win
2 open roles0
Creator Campaign Specialist - New York
New York City, NY (Hybrid)
$65K/yr – $75K/yrMid LevelFull time
Posted 7 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end TikTok Shop content pipelines by researching top performers, crafting testable briefs, managing retainer campaigns from brief to posting, reviewing drafts, and tracking performance to guide future work.
- Research and briefs ownership across campaigns
- Campaign management from brief to posting
Job Description
Responsibilities
- Research top-performing TikTok Shop content in our categories on an ongoing basis, breaking down hooks, angles, structure, and pacing, and building a working library of what converts and the reasons why
- Write creative content briefs that are specific, testable, and grounded in that research, where every recommended angle has a clear rationale behind it
- Manage retainer campaigns from start to finish, including creator selection support, brief delivery, timeline management, and consistent follow-up until every contracted video is posted
- Review each draft against its brief and either approve it, provide precise revision notes, or reject it, while keeping creators on schedule and maintaining strong working relationships
- Track how videos perform relative to the briefs behind them, report results to the team weekly, and apply what you learn to the next round of briefs
- Work within our campaign tools, including Cruva and Growi, so that the status of every campaign remains visible to the team in real time
Requirements
- Looking for meaningful ownership and direct feedback early rather than waiting years for either
- Genuinely interested in short-form content, with the ability to articulate why one video works and another does not in terms that go deeper than surface-level engagement
- A strong writer whose briefs are clear enough that a creator can deliver the right video on the first attempt without additional back-and-forth
- Analytical by nature, preferring to reason from performance data rather than personal taste, and willing to change your position when the numbers point in a different direction
- Consistent in your follow-through, since campaigns tend to fall apart through silence and this role depends on someone who keeps every thread moving
- Able to hold a high quality standard while remaining professional and considerate with creators, giving direct feedback without damaging the relationship
- Based in New York City or prepared to relocate, as this role is intentionally in-person given the mentorship and exposure it is built around
Spotlight Media
All Marketing, One Partner. Spotlight is a full-stack marketing company based in Fargo, North Dakota. With powerful creative, branding, and video production, award-winning publications, including Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine, and results-driven marketing strategies, we are helping companies, of all sizes, compete and grow. We are more than a service. We are your dedicated creative and marketing team.
Traffic Signals
Monthly Visitors
2.7K
Monthly Google Ads Budget
$16.3K
Traffic Source Mix
Search
57%
Direct
27.4%
Referral
6.3%
Social
8.1%
Paid
1.1%
Headcount Trend
Current headcount: ~33
Marketing Team
Marketing Team Size
7 (21% of company)
Median Career Experience
7.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5
